Gary Vaynerchuk Treats People Like Goldfish

August 18, 2009 By 8 Comments

I bet if you were just cruising through your tweets or feeds, this probably caught your eye huh?  You might be thinking that I’mgoldfish just trying to create a catchy title to get you to stop on by, right?  Well, if that’s what you thought then you’re partially correct.  Of course, I love it when you stop by here and am incredibly humbled by it.  However, in a recent tweet Gary stated that you should treat everyone like a goldfish.  So, what did he mean by this?

Check out Gary explain what he means by that statement and why YOU should be treating everyone like a goldfish as well.

Please enable Javascript and Flash to view this Viddler video.

I completely agree with Gary and think that his analogy is perfect.  This is what Gary lives by each and every day and one of the reasons why he has such a dedicated group of friends, fans, and supporters.  Sure, it’s hard to scale that as an individual but as long as you’re connecting as often as possible with as many people as possible, others notice and are appreciative.  Also, it doesn’t have to be long connections.  Just a simple “congrats” can make someone’s day (trust me, I know)

But, I think you can and should take it one step past Gary’s concept.  Instead of just connecting with someone like they were a goldfish in a bowl by themselves, how about connect with them and if possible, help them jump into a fish tank where they might have an opportunity with other fish that they may not already know.  Be that connector and help others with no selfish reasons behind it.

You know who does this really, really well?  Gary definitely does.  But, also, others like Chris Brogan, Jason Falls, Amber Naslund, Brian Solis (all of whom YOU can connect with at the Inbound Marketing Summit) and many, many others, who spend most of their time connecting and helping others just because.

Are you treating everyone that you’re lucky enough to have the opportunity to connect with like a goldfish?  Are you connecting with and helping your network as often as possible?  Know someone that is doing it really well and want to recognize them for it?

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader.

Photo by: a_trotskyite

Filed Under: Community, Social Media, Videos Tagged With: , , , ,

Give Your Facebook Page a Facelift

June 27, 2009 By 35 Comments

Recently Robert Scoble interviewed Caitlin O’Farrell for the new building43 site which was recently launched by Robert and the team over at RackSpace.  Caitlin is the program manager for consumer marketing at Facebook.  Caitlin spends her time working with celebrities or, as she notes, their publicists, to provide them with a Facebook presence.

One of the key ways of accomplishing this is through a Facebook Page.  As being someone that manages multiple Pages and Groups on Facebook, I was very interested to watch this interview.  Even though I spend hours each day on Facebook, there is so much development taking place by both Facebook and application developers that it’s hard to keep up.

Check out Robert’s interview with Caitlin:

Please enable Javascript and Flash to view this Blip.tv video.

Two resources that Caitlin pointed out that I didn’t know Facebook provided were the Facebook Influencers and Facebook Marketing resource pages.  I’m going to spend a little time poking around there for new ideas, best practices and to see what some the featured pages are doing.

facebookresources

Caitlin definitely left me with a list of ideas I now have for updating my fan pages and groups.  It was also a nice prod to get in there and maintain interaction in the various pages.  I think one of the normal things that happens in a lot of social networks (at least it happens to me) is that you set up a page, group, or forum where you want to build a community.  But, because of other work, home or other page responsibilities, the pages, groups or forums don’t receive the level of attention that they deserve.

Remember when you build these communities you have to stay active in them.  You have people that join them beacuse they care about the subject or brand that the community is based around.  Be that community manager that they need and want whether it’s Facebook, LinkedIn or any other community you may be a part of.

If you want some more information on Facebook Pages, check out this excellent and comprehensive whitepaper by C.C. Chapman and his team over at The Advance Guard: About Face

If you’re so inclined, jump onboard my two main pages: Caminito Argentinean Steakhouse and Inbound Marketing Summit.

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader.

Filed Under: Advertising, Community, Facebook, Marketing, Social Media, Videos Tagged With: , , , , ,

Who I Learn From on a Daily Basis

February 25, 2009 By

One of the best parts of my day is being able to interact with all of you via this blog, Prime Cuts, Twitter, Facebook, LinkedIn and more.  I truly appreciate the conversations that we’re able to have and always looking to find ways to engage more.

Thank you for all that I learn and the friendships that I continue to make.  I hope that I’m helpful to you as well.

Note: This mosaic is a list of approximately the first 400 people of my Twitter list.  If you’re not included here, you were not left out on purpose.  I value that we get to interact.

If you’d like to build a similar mosaic, you can grab the code from Twitter Mosaic.

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader.

Filed Under: Communications, Community, Social Media, Twitter Tagged With: , , ,

Linking PR and Journalists Together via Twitter

February 19, 2009 By 11 Comments

journchatEvery Monday night at 8p ET it begins.  People get comfortable in front of their computers and they begin sending out messages apologizing for what will take place over the next 3 hours for those who aren’t joining.  Suddenly the Twitter stream starts filling up with messages being tagged #journchat at an alarming rate.  Have you experienced this yet?  Have you been wondering what it was?

#journchat was started by my friend and PR superstar, Sarah Evans.  As Sarah describes, she started #journchat because

…I believe there is a need in this evolving world of media and public relations for some major dialogue between those who can make it happen.  The mission of #journchat is to keep an ongoing, open dialogue between journalists, bloggers, and public relations professionals…

It turns out that Sarah was right about her belief that there was a need for dialogue between PR and journalists.  As of this week’s discussion, #journchat has become the #1 trending topic on Twitter for 10 weeks in a row during the discussion.  What is really amazing is the speed at which it becomes the top trending topic.  Within minutes of starting each week, #journchat pops up in the trending topics on Twitter Search.  Not long after that it takes the top rank.  There are literally a couple thousand tweets sent during the #journchat discussion.

If you haven’t popped over to #journchat yet, it happens every Monday from 8p to 11p ET on Twitter.  To join and track the conversation, you can use Twitter Search to monitor what’s going on.

I think this concept could be replicated in many other communities.  What I like so much about it is that it uses the existing tools to bring together this particular community regularly each week.  The conversation then continues throughout the week on Twitter as well as on the #journchat Facebook fan page.

Have you tried #journchat yet?  What did you think?

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader.

Filed Under: Community, PR, Twitter Tagged With: , ,
Newer Posts »