by Justin Levy on June 17, 2009
Yesterday I had a meeting at Gillette Stadium as part of planning the Inbound Marketing Summit. As we took a tour of Patriot Place, a collection of shops and restaurants attached to the stadium, I was shown the Showcase Cinema de Lux. It was explained to me that this movie theater offered a [...]
by Justin Levy on May 6, 2009
Is it possible to provide great customer service without ever speaking to your customer? I think so. Actually, I know so. Since its inception, I have been a regular customer of Netflix. There have been a couple times where I’ve canceled the membership because of traveling, moving, etc but I’ve always come back. Why? Well, [...]
by Justin Levy on February 17, 2009
It’s no surprise that word-of-mouth can be the best marketing a company could ask for. It can also be the most detrimental to a company’s brand if that word-of-mouth is negative or even indifferent. As we are going through difficult economic times, it becomes even more important that you cherish every single customer. Furthermore, word-of-mouth [...]