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Tag Archives: David Meerman Scott

Marketing to Buyer Personas and Inbound Marketing – David Meerman Scott’s Keynote at Inbound Marketing Summit

This past weekend I started re-reading David Meerman Scott‘s The New Rules of Marketing & PR.  As you know from previous posts, I’m a huge fan of David because of his thought leadership in the space of inbound marketing.  As I was reading I realized that I hadn’t shared his keynote from the Inbound Marketing […]

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Why You’ll Never Get on Oprah…and Why That’s OK

Why You’ll Never Get on Oprah…and Why That’s OK

A lot of businesses focus on “making it big” in the media. While it’s great to be interviewed in Entrepreneur Magazine or be a guest on Oprah, the average business owner will not have this success.  And you know what? That’s okay. Take a look at the diagram above. Say you have a press release […]

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The New Rules of Press Releases

The New Rules of Press Releases

In case you haven’t noticed, press releases are changing. The way they’re written, the way they’re distributed, and the way they’re used has evolved.In the “old days,” press releases were sent to, well, the press. They piled up on reporters desks (because they were physically mailed to them; no email back then!) and occasionally one […]

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Old School vs New School PR in a Web 2.0 World

Old School vs New School PR in a Web 2.0 World

It amazes me how many companies still do not harness all that the Web 2.0 world has to offer when distributing press releases and creating industry buzz.  Let’s take a look at the old school vs new school approaches to distributing press releases. The old way of marketing – Traditionally marketing teams would put together […]

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