Getting in Shape and Achieving Success in Social Media

Workout gloves
You’ve decided that this year will be your year to get into shape. You’re going to hit the gym a few days per week and start eating healthier. You stop by the gym and sign up for a new membership plan with the towel service and free personal training consultation. After getting a new membership card to add to your keyring, you leave stop by your local sporting goods store to pick out your new workout clothes. You grab a few tops, a few shorts, new super comfortable socks and a pair of running sneakers. On your way out, you grab all of the new health and fitness magazines from which you’ll find your fitness plan. Next up on this journey is a stop by the grocery store to get only the healthy stuff. While you’re at it, you stop by the vitamin store because you think a multi-vitamin will do good for this “new you” and while there the store associate tells you about the benefits of protein, creatine and a few other supplements so you pick those up too.

Now that you’re back home, you put together your workout plan based on a few “have killer abs in 10 days” and “flab no more in 25.2 days” type articles in the magazines you bought. The next morning you pop out of bed and head to the gym.  A few exercises in and you’re exhausted. Remember, you haven’t worked out in forever.  You head home, take all of your new supplements and cook a healthy meal.

You maintain this routine for the next week or so with your motivation at an all-time high. Saturday comes around and you’re ready to weigh yourself. You *must* have lost a bunch of weight since you’ve gone to the gym with your new clothes, superhuman sneakers, fitness magazines, supplements and healthy eating (minus the occasional grazing of snacks). You step on the scale and you’re horrified to see you only lost a couple pounds. Disappointed you walk away and wonder why. You’ve been so focused on getting healthy so what happened?

The problem is that you were focused on the wrong things. You were focused on feeling like you were getting healthy instead of actually working on getting healthy. You got caught up in the cool clothes, supplements and quick fixes that the fitness magazines told you would work. See any correlations to social media?

We get caught up in fiddling around with the spacing between our social sharing buttons or the fastest shortcut to more followers or to having the newest gadgets that will make your content amazing. We become frustrated when we’re not in the “Top 25 Twitter Users for the First Week of January” list. We become disenchanted, blow social media off and claim that it doesn’t work.

Getting in shape (and staying in shape!) and long-term success in social media both require the same thing: focusing on what matters. The people who I know that are really in shape rely on a basic set of equipment and exercises. Every day they have to make a conscious decision to make time to workout, cook healthy and other things such as getting enough sleep, take supplements or however else they lead a healthy lifestyle. They grind on an ongoing basis with a focus on small wins (e.g. trimming a few seconds off their mile) and achieving long-term goals (e.g. lowered blood pressure).

This holds true for social media, as well. Many of the folks that are looked up to in social media have gotten there because they grind it out every day. Whether it’s writing new blog posts, doing research, engaging in social channels or any number of other tasks, they are consistent. They didn’t buy their followers, they earned them. They just didn’t get a keynote speech handed to them, they worked their tails off for years producing content and building their resume as a professional speaker.

You may be shaking your head at this point saying that you know all of this – it’s all old-news. However, every morning I see people at the gym focused on the wrong things. And every day I see people in social media who are focused on unimportant tasks or hunting for the next shortcut.

There is no magic pill.  Stop trying to take shortcuts. Understand what really matters. Stay consistent. Stay focused. Any questions?

Why Work Doesn’t Happen at Work

It is common to hear people, especially nowadays, complain that they have so much work to do that they’re pulling long night and weekend hours just to stay near the surface. Are these people working anywhere between 10-18+ hour days because they really have that much work? Maybe so. Or maybe it is because we’ve become accustomed to not being able to get actual work done while we’re at work.

This inability to get work done during the workday isn’t because of laziness or procrastination. It happens for many reasons but the main culprits include broken meetings and our addiction to interruptions. We’re also a society that is constantly connected and tools such as Twitter, Facebook and email make it even harder to disconnect.

A recent survey from Xobni even shows that 59 percent of employed Americans will be check work email during traditional family holidays such as Thanksgiving and Christmas while 79 percent report receiving work-related emails during these holidays.

It leads me to question how we actually break this cycle so we can get back to doing work at work and spending more time disconnected, recharging and spending time with our friends and family. Even if you’re not disconnecting, if you’re going to be doing work outside of the office, it shouldn’t be because you’re stuck in meetings all day. If you’re working after-hours, it should be because you’re putting in extra time on your projects or on improving the service that you’re providing to your clients and customers.

Jason Fried of 37Signals and the author of Rework (affiliate link) recently tackled this topic during a TEDxMidwest where he discusses that the main problems are M&Ms (yes, M&Ms but not what you’re thinking) and offers a few suggestions on how to breakthrough this problem and get back to getting work done at work.

If you can’t view this video, you can find it over on the TED website here.

What’s your take? Do you have this problem at your office? Do you need to be
workshifting to get anything done?

While you’re at it, don’t forget to realize the value of time and that being a big deal really isn’t such a big deal.

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Define What Success Means Before Starting a New Project

Prior to starting any project I always ask a very simple question: What defines success?

This may seem like an obvious question but not necessarily. Many times we start projects not knowing what success actually means, by the numbers. We may think that we know what success will be but a lot of times those become moving targets that can make make it seem unobtainable.

By defining success metrics up front you’re able to honestly determine if success can even be achieved based on the project scope and the resources you have allocated to the project. It’s much better to determine that you need additional resources or to extend the deadline before you start a project instead of in the middle or once the deadline has already passed.

When you work as part of a project team, require this of the team. Some people may shrug their shoulders and others may want to figure it out later. Don’t let it be put off. It may be hard to define but it will serve as a better light by which you can guide and check in on the status of the project.

Are you already defining what success means before starting your projects? Have you found that it helps guide your projects?

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Photo Credit: seeveeaar

Meetings Are Broken

Useless Meetings Suck

In most companies meetings are broken. You and I both know it. We organize and attend meetings that take too long, are unstructured, involve too much rambling and not enough follow-up. We meet for the sake of meeting, not out of necessity. We allow individuals to hijack the meeting so it takes twice as long as it is supposed to. For the few minutes per day that we’re not in meetings, we’re being consistently interrupted. Yet, we’re still expected to complete all of our work on time even if we spend the majority of our life in meetings.

Does this sound like a conversation you might have had recently with a co-worker?

I know this has happened to me. I know that I’ve been both the culprit and victim of broken meetings. But, lately, I have become increasingly restrictive of how easy I’ll agree to a meeting without questioning the need to meet and the length of time required. Too often, as I’m sure you’ve experience, hour long meetings are scheduled because it sounds like a nice, round number.

Meetings don’t have to be the source of this much frustration. Meetings don’t have to zap your team’s productivity. Meetings don’t have to suck!

Now, this isn’t to say that meetings aren’t necessary. They are very much needed, when they’re structured, are respectful of your time, involve follow-up, and aren’t just a meeting to meet about the last meeting you had.

If you’re stuck in an organization that enjoys meeting just to meet, how can you fix it? How can you regain back your precious time?

Merlin Mann has come to the rescue once again. A few years ago he began preaching from tall mountains on how each of us could regain control on our inboxes with his, now famous, Inbox Zero speech. Now Merlin wants to help you fix broken meetings so that they return to be useful allocations of your time.

Merlin recently publicly rolled out this new presentation during a session at Twitter HQ. The entire presentation is a little more than an hour long but is worth every minute of your time.


In case you missed it during the presentation, Merlin shares 10 patterns for improving meetings.

10 Patterns to Improve Meetings

  1. Purpose
  2. Agenda
  3. Grazing
  4. Edges
  5. Guests
  6. Timekeeper
  7. No Ratholes
  8. Focus
  9. Follow-Up
  10. Consistency

What are your thoughts about broken meetings? Did you find a nugget or two of actionable information that you can take back to your organization and implement?

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Photo Credit: Kevin Lawyer

Using Death as a Motivator

Misty Graveyard

Death is a normal and natural part of life. While we don’t like to think about it often, death is something that each one of us must deal with many times throughout our life. The thought of someone close to us suddenly disappearing from our lives can be crippling. While it doesn’t make it any easier to deal with, hopefully, for most of us, those that we lose will be those are in a better place because they’re no longer suffering from a medical ailment and it will be something that we’re expecting and have had an opportunity to plan for. Unfortunately, this isn’t always the case. Sometimes we lose people unexpectedly.

While sharing a very personal story about losing a friend unexpectedly, Dan Perez asked:

“What if someone you cared for wasn’t going to wake up tomorrow morning and neither one of you knew it?”

This question alone, never mind the actual story Dan shared, made me flash back to losing my parents.

Finding Out by Reading An Obituary

When I was in middle school my parents divorced. Since it was my step-father who I had grown up with since my earliest memories, I lived with my mom after the divorce. I continued to have a great relationship with my dad and we hung out often.

Following the divorce, my dad remarried and unfortunately his new wife wasn’t so understanding of our relationship, mostly because he was “just” my step-father so after the divorce, he, technically, had no legal ties to me any longer. My dad and his new wife had a child together and this further drove a wedge between my father and I because of marital pressures to spend time with his “real” son.

A couple years had gone by and my father and I had barely talked due to these pressures. Then, one day in October, during my senior year in high school, my mother opened up the local newspaper and as she was flipping through the obituary section, she saw my father’s photo. My dad had passed away from cancer.

I never had a chance to say goodbye.

Saying “I Love You” One Last Time

We’ve all heard that you should always say “I love you” to our loved ones before saying goodbye, whether on the phone, in-person, or virtually. The thought goes that if you were to lose that person, your last words would be “I love you.”

While growing up my mother always suffered from an aggressive form of Lupus. Once my parents divorced it put all of the weight of dealing with my mom’s disease on me. Since my mom couldn’t work and was on disability, it meant that I had to work at a very young age just to support our household. It didn’t always work out and, unfortunately, I know what it’s like to be evicted with a sheriff standing at your door; living in a shelter; and visiting food pantries just to have some powdered milk.

Coming into my junior and senior years of high school my mother had been progressively more sick and was bed-ridden most of the time. No one knew how bad it was though.

On a sunny day in March of my senior year of high school, I was getting ready to leave my house to go hang out with a few friends. My mom and I hadn’t been getting along that well lately because I wanted the freedom that my friends had and, in some ways, regretted having to give up my life to support my mom. I walked out of my house, slamming the front door and there was some unsavory language exchanged between us.

While waiting outside for my friend to arrive, I paused, remembered that my mom and I had made a pact to always say “I love you” before leaving each other, and felt sad that we hadn’t had that last exchange. I walked back inside, said I was sorry and we each said “I love you” before my friend arrived and I headed out for the day.

Those were the last words I ever said to my mom. While I was out that day, her body shut down one organ at a time putting pressure on her heart and she died from a heart attack. I would later find her dead in her bed. She had passed away just five months after losing my dad.

Always Looking Over My Shoulder

It is hard losing someone close to you at any point in your life but losing both of your parents while your in high school can be devastating. It can lead you down dark and lonely paths. You have to make a decision in your life to either head down a path of destruction or to the experience as a driver and motivator to do better in life.

I decided that a path of destruction didn’t sound like much fun and that, instead, I would stand tall and fight through it.

Prior to my mother passing away, she had tried to prep me for it. Besides the many life lessons she tried teaching me, she told me that she would always look over my shoulder. Once I left for college, during my first semester, I got a tattoo on my right shoulder/back area of a blue rose (my mother’s favorite flower) with angel wings, clouds and my mom’s death date. This was my way of ensuring that my mother would always look over my shoulder and help guide me through life.

How That Experience Has Changed Me

From that point forward I have run as hard and as fast as possible for the rest of my life running through any wall that ever presented itself to me. Some have told me that it’s as if I have something to prove. For me, it’s that I never want to feel as though I have disappointed my parents. It is what drives me every day.

Besides deciding to juggle as many plates in the air as humanly possible at all times, the experience of losing my parents changed me in more ways than I can ever express. I’m sure that it has changed me in many ways that I won’t know until I have children, too.

But, what I do know is that it has caused me to appreciate life, live it to its fullest, and also to never end a conversation with a loved one, especially my wife, without saying “I love you.”

Thanks, Dan, for the motivation to write this post. It’s been a long time coming and an experience that I have hinted about and touched on lightly in previous posts but never dived into fully.

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Photo Credit: hugovk