Three Words for 2012

Pillars at the Lincoln Memorial

It’s that time of the year again where we look at the new year full of vigor and motivation, ready to take on everything that the upcoming year has to offer. However, it’s so easy to get bogged down and sidetracked from accomplishing our goals that by the time we look up again, the year has already escaped us.

This is why for the past few years I’ve joined Chris Brogan and several other friends in choosing three words that will serve as my guiding pillars for the upcoming year. These three words will help me to accomplish the goals that I have set out for myself, both professionally and personally.

Over the past month I’ve been working on my 2012 plans and getting myself organized and set up for the upcoming year. This past week I sat down with just my notebook and drafted a long list of potential words. There were many that hit the cutting room floor but that will still impact my year.

My three words for 2012 are: Consistency, Balance, & Ship

Consistency

This is actually one of my three words from 2011 that I’m choosing to include again for 2012. It’s an area that I need to continually improve on and will be a key to being able to achieve what I’ve set out for myself this year. I need to remain consistent in my processes and systems that help me to stay productive. I need to remain consistent in my presence and level of engagement on social platforms and in my writing. I want to stay consistent with my fitness and nutrition. 2011 was a big year for me when it came to fitness – I lost 50lbs and dropped 20% body fat. I want to keep that up in 2012 and make even more improvements. One way I’ll be doing this is through a project that I’m working on with a close friend that we’ll be sharing more about soon.

Balance

When you’re workshifting full-time and one of your hobbies and passions is also your career, it creates a double-whammy for throwing balance out of whack. It’s far too easy for the scales to tip too far one way or the other. And I’m not referring to simply a work/life balance between the time spent working at my laptop and the time spent doing anything else but work. There’s a balance of time that needs to happen between time spent writing or engaging on social channels for work versus personal. Sure, these lines are blurred and I accept that but it’s far too easy to work on projects and engage in social channels throughout the day for work and look up and realize it’s been a couple days since I checked in personally.

There are other areas of balance that need to be struck as well such as the balance between developing strategy and executing. If you spend all of your time coming up with new slide decks and preparing reports, it doesn’t leave much time to execute all of those ideas. Some of this throughout 2011 was also the learning curve that happens when you join a new company, especially a large, fast-growing company. There is increased time and energy spent just learning how to navigate the organization, so that has to be accounted for as well.

Ship

The list of projects I want to accomplish in 2012 is long. It’s easy to start all of these projects and mark them as “In Progress” on a spreadsheet. The harder part, and the part that has the most impact, is on shipping these projects. It’s easy to continually tweak and never push the project over the line. This year I will ship more projects, even if they’re not perfect because they never will be perfect.

The next step is go beyond just choosing my three words for 2012 and expand on these three words by turning them into an action plan. I’ve already done some of this through my 2012 planning at work. I know what my projects are, my next actions for those projects and my target delivery dates. That’s what these words were partially born out of. However, this doesn’t take into account the personal projects and goals that I have. So now it’s time to take these words and apply them against those projects and areas of my life that will help me to look back at the end of this year feeling accomplished.

What are your three words?

Photo Credit: paurian

My 3 Words for 2011

Over the past week I have been working on my goals for 2011. These goals include a mix of personal and professional challenges, including financial, fitness, blogging, and project goals. For each of these goals I have defined the steps to achieve that goal (e.g. to pay off a debt during 2011, I must make a specific payment each month) and then what the next action is to achieve that goal (e.g. set up an automatic payment so it is “set it and forget it”).

Each of these goals are tangible and within reach but they will be challenging and will push me to stay focused on achieving them. As part of this, with inspiration from Chris Brogan, I set 3 words for the year that will serve as my navigational system. I don’t set my 3 words first then goals second. Instead, I set my goals and next action steps. I then step away and look at the list objectively to see what the consistent themes are throughout all of the goals. After defining my 3 words I then go back through my goals to see where I need to add, remove, trim or make more specific.

Here are my 3 words for 2011:

Consistency, Growth, and Create

Consistency – Throughout 2010, and for that matter, much of 2009, consistency has been hard for me. With the growth of New Marketing Labs and Caminito Argentinean Steakhouse, remaining consistent has been a challenge. While I’m always producing content and consuming information, if you look in between the threads, you’ll notice that it tends to come in waves. For example, I’ll blog daily for 3 weeks and then not publish another post for 4 weeks after that. This is almost always certainly because I’ve gone heads down in a project and that I devote all of my attention to and then when I come back up for air, I realize that it’s been 4 weeks already. This doesn’t just apply to my blog, though it is the primary reason for me choosing this word, it also applies to projects at Caminito, fitness and several other areas. I want to make to build in consistency to areas of my life whether that includes better scheduling of posts, simplifying and streamlining the number of projects I’m working on.

Growth – Growing will be a major part of 2011. I want to grow and expand as a speaker, writer, content producer, business owner and team member. I have growth goals financially, for my blog, for my soon-to-be launched (finally!) personal newsletter (you can subscribe here), my restaurant, the next edition of my book and for other projects that I’ll be sharing with you soon.

Create – In order to to build more consistency into and grow many of my projects, it will include the creation of more content. It will involve creating teams and opportunities and relationships that will lead to new opportunities. To achieve some of my personal goals it will include creating new revenue streams and creating time in my schedule to spend more time wife and friends.

So there we have it. Those are my 3 words for 2011. Throughout the year I’ll check in on these 3 words regularly and assess how I’m doing with them and how they’re assisting me in achieving my goals.

What are your 3 words for 2011?