July 10, 2010
Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company. Especially when you're first starting out, the win of a single customer could be what pays the light bill for the month or the loss of a single customer could be enough to put the company on life support. For those of you reading this who work at a startup, if there were a set of tips from a successful startup that would help you be a better marketer at your company, you'd want to know about it, right?
January 13, 2010
For those that are in the 3rd bucket, I can assure you that on this blog your email is held confidential (see my pledge to you on my Newsletter page). But, I can understand the hesitance to provide your email address especially since every big box retailer, restaurant chain or other business asks for your email address.
November 3, 2009
[youtube]http://www.youtube.com/watch?v=9mGi5kagOrI[/youtube]
February 6, 2009
Last week I had the great opportunity to be on a panel along with Matt Cutler, VP Marketing & Analytics at Visible Measures, Mike Volpe, VP Marketing at HubSpot, and Matt Kaplan, VP Solutions at PermissionTV. The topic surrounded the idea of using online video to strengthen your relationship with your community. It was a lot of fun discussing the explosion of video and how critical it is to your content marketing strategy! The video is broken into 6 parts to make it easy to watch and I really you can learn a lot from it whether you're a novice or very experienced in video.
January 29, 2009
While catching up on my RSS feeds tonight, I came across a new cartoon from HubSpot. The title of this new cartoon is: "Facebook in Real Life: Throwing Sheep".
November 3, 2008
This past weekend I started re-reading David Meerman Scott's The New Rules of Marketing & PR. As you know from previous posts, I'm a huge fan of David because of his thought leadership in the space of inbound marketing. As I was reading I realized that I hadn't shared his keynote from the Inbound Marketing Summit with all of you. This keynote was excellent and definitely a "must watch".
October 13, 2008
This past Friday, the inbound marketing gurus over at HubSpot presented a webinar on How to Use Twitter for 
Marketing and PR. The webinar was hosted by their marketing team: Mike Volpe, Rick Burnes and Ellie Mirman. They covered a lot of the basics for using Twitter including how to get started, thoughts on personal vs professional use, how to measure and analyze activity, and some of the various tools and resources which can be used to extend Twitter. HubSpot has already posted the recording as well as the slide deck for the webinar. Also, Laura Fitton posted an excellent review as well as notes.
July 31, 2008
Yesterday I had the opportunity to attend the first ever Central New England Sales Summit put on by the Worcester Business Journal. After the morning keynote by Scott Michael Zimmerman, the afternoon featured several breakout sessions.
July 28, 2008
The HubSpot team just posted a video of a presentation that they recently gave. The topic of discussion was about developing an inbound marketing strategy that incorporates SEO, blogging and social media to drive results. They did an excellent job describing the synergy that is formed when you utilize all 3 in your marketing strategy. Best of all is that their suggestions are completely free and just takes an investment of your time. Granted, you could get into PPC campaigns, purchasing of themes for your blog, etc but at the basic level, which will produce great results, this strategy is free and ready to be implemented.
