Posts tagged as:

hubspot

Email or RSS: Which Do You Prefer

by Justin Levy on January 13, 2010

In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS.  HubSpot serves mostly small and medium businesses in a cross-section of verticals.  Therefore, the results are not surprising.  In doing educational seminars and speaking to a [...]

{ 40 comments }

Inbound Marketing – Video Book Review

by Justin Levy on November 3, 2009

Are you trying to figure out how to develop an online presence and just how Google, social media and blogs will help with that?  Wouldn’t it be awesome if someone gave you a task list that that would help you “get found” online?  What if there was a book out there that helped to make [...]

{ 14 comments }

Using Video to Engage and Strengthen Your Community

by Justin Levy on February 6, 2009

Last week I had the great opportunity to be on a panel along with Matt Cutler, VP Marketing & Analytics at Visible Measures, Mike Volpe, VP Marketing at HubSpot, and Matt Kaplan, VP Solutions at PermissionTV. The topic surrounded the idea of using online video to strengthen your relationship with your community. It [...]

{ 0 comments }

Facebook in Real Life

by Justin Levy on January 29, 2009

While catching up on my RSS feeds tonight, I came across a new cartoon from HubSpot.  The title of this new cartoon is: “Facebook in Real Life: Throwing Sheep”.

This cartoon made me laugh a lot and reminded me of this video that I came across last year:
[youtube]http://www.youtube.com/watch?v=nrlSkU0TFLs[/youtube]
If you haven’t checked out the series of cartoons [...]

{ 0 comments }

Marketing to Buyer Personas and Inbound Marketing – David Meerman Scott’s Keynote at Inbound Marketing Summit

by Justin Levy on November 3, 2008

This past weekend I started re-reading David Meerman Scott’s The New Rules of Marketing & PR.  As you know from previous posts, I’m a huge fan of David because of his thought leadership in the space of inbound marketing.  As I was reading I realized that I hadn’t shared his keynote from the Inbound Marketing [...]

{ 0 comments }

Learning How to Use Twitter Effectively

by Justin Levy on October 13, 2008

This past Friday, the inbound marketing gurus over at HubSpot presented a webinar on How to Use Twitter for Marketing and PR.  The webinar was hosted by their marketing team: Mike Volpe, Rick Burnes and Ellie Mirman.  They covered a lot of the basics for using Twitter including how to get started, thoughts on personal [...]

{ 9 comments }

WBJ Central New England Sales Summit

by Justin Levy on July 31, 2008

Yesterday I had the opportunity to attend the first ever Central New England Sales Summit put on by the Worcester Business Journal.  After the morning keynote by Scott Michael Zimmerman, the afternoon featured several breakout sessions.
One of the sessions which generated the most buzz was hosted by Mark Roberge and Peter Caputa of HubSpot as [...]

{ 1 comment }

Crafting an Inbound Marketing Strategy

by Justin Levy on July 28, 2008

The HubSpot team just posted a video of a presentation that they recently gave.  The topic of discussion was about developing an inbound marketing strategy that incorporates SEO, blogging and social media to drive results.  They did an excellent job describing the synergy that is formed when you utilize all 3 in your marketing strategy.  [...]

{ 2 comments }