While leaving New Marketing Labs today we ran into these geese walking with their little guys and gals.  At first I smiled, took a picture and watched them head into the woods behind the office.  As I watched them it got me thinking of all the small hurdles those little ones must have to overcome.  I mean, they’re pint size and most things in life are bigger, stronger and meaner than them.  How do they overcome these hurdles?  Surely, some of them must seem impossible.  Maybe they get help from their brothers and sisters or maybe their parents give them the little nudget they need.  Even better, maybe they’re so determined that they figure it out on their own.  Point is that they find a way to overcome that hurdle.

Don’t we face that all the time?  I get asked a lot about how to convince bosses about the importance of social media.  Sometimes I have a project that seems impossible to accomplish in the time frame provided.  Other times you’re dealing with very deep personal hurdles.  There are a million hurdles that we encounter throughout our personal and professional lives.  When presented with a hurdle, we have 2 choices: fight or flight.  It’s natural human instinct.  Which do you do?  I choose to attack.  I choose to find a way to get past my hurdle whether it’s a person, a time constraint, a project, or anything else that stands in my way of accomplishing my goals.

You should too.  Don’t let hurdles prevent you from accomplishing what your goals are.  If your hurdle is a person or group of people who aren’t supportive of you, find a group of people who are.  Your boss doesn’t get social media and thinks buying email lists is still good?  Find some other key stakeholders who will support you.  Whatever challenges you’re faced with, don’t let them get the best of you.  You will regret it.  Instead put together a plan, if necessary, to crush your hurdle.  Don’t just get around it.  Run right through it.

What are some hurdles that you have faced and what did you do?  Fight or flight?  If you fought then how did you overcome the hurdle?

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