It’s Not the Tools, It’s What You Do With Them

October 14, 2009 By 21 Comments

One of the most inspiring and captivating presentations of the Inbound Marketing Summit was the keynote that Chris Brogan delivered.  Yes, I work with him at New Marketing Labs.  No, that is not why I feel the need to pimp the hell out of this presentation.  I have the distinct opportunity to hear Chris speak often where I see him develop concepts that he then takes on to other cities.  He usually shares his thoughts on where these tools are taking us and how it’s changing the way we work, think and interact.  Usually a few concepts spark conversations and get retweeted and shared around.  But, at the Inbound Marketing Summit, on that day, Chris was in a different zone.

I highly encourage you to take the 20 minutes to watch/listen to the entire presentation.

Please enable Javascript and Flash to view this Blip.tv video.

I’m curious to know your thoughts.  What did you think of this presentation?  Did it get you thinking of how you could do your business a little differently?  How are you using these tools that we call social media?

Note: This a post as part of the series of presentations  from the Inbound Marketing Summit that was held at Gillette Stadium on October 7-8, 2009.  You can check out all videos on the Inbound Marketing Summit Blip.tv channel.  Content from all over the interwebs are being aggregated over on Delicious.  All posts on this blog will be tagged ims09 for aggregation purposes.

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader.

Filed Under: Business, Business strategy, Communications, Inbound Marketing, Motivation, Social Media, Social Media Strategy, Videos Tagged With: , , , , , , ,

Innovative Marketing Programs Using New Media – Inbound Marketing Summit

May 24, 2009 By 41 Comments

With the list of new media tools growing by the day, many marketers are trying to figure out how to incorporate them into their marketing programs.  To assist, we brought together a panel at the Inbound Marketing Summit in San Francisco to discuss strategy building, case studies, their thoughts and a whole bunch more.

The panel was moderated by Paul Gillin of Paul Gillin Communications.  Joining Paul on the panel was: Bernie Borges of Find + Convert, David Reske of Nowspeed, Inc, Jamie Dicken of Brickfish and Tim Walker of Hoovers, Inc.

Please enable Javascript and Flash to view this Blip.tv video.

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader.

Filed Under: Social Media, Videos Tagged With: , ,

Smoke AND Mirrors: How To Make Your Online Video Wildly Popular – Tim Street – Inbound Marketing Summit

May 17, 2009 By 3 Comments

As Day 1 of the Inbound Marketing Summit in San Francisco came to a close, Tim Street stepped up to the stage and delivered an awesome closing presentation.  If you don’t know Tim yet, he is involved in a lot of things related to video and social media, but is probably best known for French Maid TV.

During his presentation, Tim showed a lot of popular (er, viral) videos and explained why they were so popular.  There is a real science that goes behind it and he explains it all.

Please enable Javascript and Flash to view this Blip.tv video.

Note: We didn’t upload Tim’s slides because it was a video-heavy presentation but we tried to capture most of his slides during the filming. :)

If you missed out on San Francisco, make sure you come visit us in Dallas on May 27-28.  We have an excellent line up of speakers and some great sponsors to help you with your new media needs.  To make it even better, we dropped the price from $695 all the way down to ONLY $99.  Make sure you register now!

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader.

Filed Under: Social Media, Videos Tagged With: , ,

There Is No Information Overload – Louis Gray – Inbound Marketing Summit

May 12, 2009 By 6 Comments

Over the next several weeks I will be posting the videos and presentations from the Inbound Marketing Summit, a 2-day conference that I co-organize with Chris Brogan.  The videos won’t be posted in the order of the actual schedule…that would be too boring.  All of the videos are house on the Inbound Marketing Summit Blip.tv account.  Once all of the videos are uploaded I will edit it so they display in order as episodes.

Don’t worry, over the next few weeks my blog won’t only be dedicated to the Inbound Marketing Summit.  I will still be yapping away on all sorts of other fun stuff.  I hope you enjoy these videos as much as I do.

All videos will be tagged as ims09 so that you can keep track of ‘em….

First up is Louis Gray who spoke at the end of Day 2 in San Francisco.  When Louis and I talked about what topic he should speak on, I asked him to talk about information overload.  In social media everyone expects you to be “on” all the time everywhere you are.  Couple that with reading hundreds of blogs, writing, holding down a day job and family, it can seem intimidating and become stressful.  In Louis’ presentation he discusses how he successfully accomplishes finding a signal amongst the noise.

For those that don’t know Louis, you’re missing out on some great content over on LouisGray.com.  You can also find him on FriendFeed more often than not.

Please enable Javascript and Flash to view this Blip.tv video.

There is No Information Overload: Finding a Signal in the Noise – Louis Gray


If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader.

Filed Under: Inbound Marketing, Social Media, Videos Tagged With: , , ,