by Justin Levy on November 3, 2009
Are you trying to figure out how to develop an online presence and just how Google, social media and blogs will help with that? Wouldn’t it be awesome if someone gave you a task list that that would help you “get found” online? What if there was a book out there that helped to make [...]
by Justin Levy on October 12, 2009
A few weeks before the Inbound Marketing Summit took place, Chris Penn and I were discussing what he should speak about. Of that discussion came the decision to do the presentation on how to determine the ROI of social media. Figuring out social media ROI continues to be a very hot topic not only for [...]
by Justin Levy on May 12, 2009
Over the next several weeks I will be posting the videos and presentations from the Inbound Marketing Summit, a 2-day conference that I co-organize with Chris Brogan. The videos won’t be posted in the order of the actual schedule…that would be too boring. All of the videos are house on the Inbound Marketing Summit Blip.tv [...]
by Justin Levy on November 3, 2008
This past weekend I started re-reading David Meerman Scott’s The New Rules of Marketing & PR. As you know from previous posts, I’m a huge fan of David because of his thought leadership in the space of inbound marketing. As I was reading I realized that I hadn’t shared his keynote from the Inbound Marketing [...]
by Justin Levy on October 1, 2008
Yes, yes I’m back and still alive! Unfortunately I had a business emergency that meant I had to leave BlogWorld Expo early and fly to the Philippines. After a week of 20+hr days, the issue is basically resolved and so I flew back yesterday. Unfortunately while I was there I didn’t have time to do [...]
by Justin Levy on September 8, 2008
As I’m sitting at the Inbound Marketing Summit anxiously awaiting the conference to begin, I’m reminded about interruption marketing. Both of the keynote speakers today, David Meerman Scott and Seth Godin, have both written extensively on their blogs and in their books about interruption versus permission-based marketing.
On a daily basis we receive various forms [...]
by Justin Levy on August 22, 2008
Earlier this week I had the chance to sit down with Mike Volpe, Vice President of Marketing at HubSpot. We talked about the differences between inbound and outbound marketing strategies as well as the importance of using internet PR and social media.
[youtube=http://www.youtube.com/watch?v=0CDG95c0PzI]
Mike will be a part of a top-notch group of presenters at the upcoming [...]
by Justin Levy on July 31, 2008
Yesterday I had the opportunity to attend the first ever Central New England Sales Summit put on by the Worcester Business Journal. After the morning keynote by Scott Michael Zimmerman, the afternoon featured several breakout sessions.
One of the sessions which generated the most buzz was hosted by Mark Roberge and Peter Caputa of HubSpot as [...]
by Justin Levy on July 28, 2008
The HubSpot team just posted a video of a presentation that they recently gave. The topic of discussion was about developing an inbound marketing strategy that incorporates SEO, blogging and social media to drive results. They did an excellent job describing the synergy that is formed when you utilize all 3 in your marketing strategy. [...]
