July 10, 2010
Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company. Especially when you're first starting out, the win of a single customer could be what pays the light bill for the month or the loss of a single customer could be enough to put the company on life support. For those of you reading this who work at a startup, if there were a set of tips from a successful startup that would help you be a better marketer at your company, you'd want to know about it, right?
November 3, 2009
[youtube]http://www.youtube.com/watch?v=9mGi5kagOrI[/youtube]
May 12, 2009
Over the next several weeks I will be posting the videos and presentations from the Inbound Marketing Summit, a 2-day conference that I co-organize with Chris Brogan. The videos won't be posted in the order of the actual schedule...that would be too boring. All of the videos are house on the Inbound Marketing Summit Blip.tv account. Once all of the videos are uploaded I will edit it so they display in order as episodes.
November 3, 2008
This past weekend I started re-reading David Meerman Scott's The New Rules of Marketing & PR. As you know from previous posts, I'm a huge fan of David because of his thought leadership in the space of inbound marketing. As I was reading I realized that I hadn't shared his keynote from the Inbound Marketing Summit with all of you. This keynote was excellent and definitely a "must watch".
October 1, 2008
Yes, yes I'm back and still alive! Unfortunately I had a business emergency that meant I had to leave BlogWorld Expo early and fly to the Philippines. After a week of 20+hr days, the issue is basically resolved and so I flew back yesterday. Unfortunately while I was there I didn't have time to do much of anything else except the occasional call home. But, now that I'm back it's time to get on track again.
September 8, 2008
As I'm sitting at the Inbound Marketing Summit anxiously awaiting the conference to begin, I'm reminded about interruption marketing. Both of the keynote speakers today, David Meerman Scott and Seth Godin, have both written extensively on their blogs and in their books about interruption versus permission-based marketing.
August 22, 2008
Earlier this week I had the chance to sit down with Mike Volpe, Vice President of Marketing at HubSpot. We talked about the differences between inbound and outbound marketing strategies as well as the importance of using internet PR and social media.
July 31, 2008
Yesterday I had the opportunity to attend the first ever Central New England Sales Summit put on by the Worcester Business Journal. After the morning keynote by Scott Michael Zimmerman, the afternoon featured several breakout sessions.
July 28, 2008
The HubSpot team just posted a video of a presentation that they recently gave. The topic of discussion was about developing an inbound marketing strategy that incorporates SEO, blogging and social media to drive results. They did an excellent job describing the synergy that is formed when you utilize all 3 in your marketing strategy. Best of all is that their suggestions are completely free and just takes an investment of your time. Granted, you could get into PPC campaigns, purchasing of themes for your blog, etc but at the basic level, which will produce great results, this strategy is free and ready to be implemented.
