An underlying theme of some of my recent posts have been the value of time. One of the main reasons why meetings are broken are because they take too much time and distract you from what is important. The reason why I was able to say “I love you” to my mom before she passed away was because my friend was a few minutes late picking me up. Both of these examples rely on the difference of a few minutes. If you could regain 15 minutes back from every meeting, you’d save hours per week (or more!) into your schedule. If my friend had been on time to pick me up, I would’ve regretted my last words to my mom.

Have you ever taken the time to break down time and realize how valuable time really is, even down to a millisecond? This Tungle video, produced by my friend Scott Stratten, breaks down time by providing powerful examples that will cause you to look at time in a new light after watching it.

If you can’t view this video, you can watch it over here.

A powerful underlying concept, eh? “Stop wasting time on things you can’t control, and focus on the things you can.”

Now, if I didn’t tell you earlier that the video was created for Tungle or if you didn’t watch the last couple seconds of the video, you would’ve thought it was just a motivational and inspirational video. One of thousands available across the internet.

But, go deeper than that and realize what Tungle and Scott Stratten have done by publishing this video. They have created emotionally compelling content based around the subject of time, the very issue that Tungle helps us to manage.

If you’ve never heard of Tungle, they are:

“…a calendar accelerator that let’s you easily schedule meetings and share with people inside or outside your business, even if you use different calendars. Tungle is not a calendar – it integrates with your current calendar, giving you the flexibility and control to connect, collaborate and get more done.”

Instead of a video about how to use their service, Tungle has created a video that illicit emotion thus causing you to want to share the video with your social graph. Think you’d have the same feeling if it was a video about how great Tungle is and how much time their tool will save you? Probably not.

The 71 videos that Tungle currently has uploaded to their YouTube channel, they have received a total of 83,428 views. Of those 83,000+ views, the above video has 25,132 views or 30% of all views and it has only been live for 2 weeks, as of this writing.

Looking for the underlying lesson here? Find ways to create compelling content that don’t just pimp your product. Tell a story, illicit emotion and give your community a reason to share your content.

Oh, and if you haven’t tried Tungle yet, go try it because not only does the tool rock, they’re team is pretty awesome, too. I f you want some more info about Tungle, I interviewed Tungle’s CEO Marc Gingras earlier this year.

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