A lot of businesses focus on "making it big" in the media. While it's great to be interviewed in Entrepreneur Magazine or be a guest on Oprah, the average business owner will not have this success. And you know what? That's okay.
In case you haven't noticed, press releases are changing. The way they're written, the way they're distributed,
and the way they're used has evolved.In the "old days," press releases were sent to, well, the press. They piled up on reporters desks (because they were physically mailed to them; no email back then!) and occasionally one got pulled from the pile and printed in the newspaper.
Earlier this week I had the chance to sit down with Mike Volpe, Vice President of Marketing at HubSpot. We talked about the differences between inbound and outbound marketing strategies as well as the importance of using internet PR and social media.
Recently, Newsforce released a new product which is a paid placement network for press releases. The new service, being called the Premium News Network, takes your press release and guarantees placement on major news sites.
I'm often asked for tips on how to develop a successful internet-based PR campaign. In the past I have covered some of the "unconventional" or non-traditional ways that a press release could be used to gain exposure. But I wanted to put together a set of quick tips that will help point you in the right direction if you want to start using internet PR but not exactly sure how to go about it the right way.