Recently Robert Scoble interviewed Caitlin O'Farrell for the new building43 site which was recently launched by Robert and the team over at RackSpace. Caitlin is the program manager for consumer marketing at Facebook. Caitlin spends her time working with celebrities or, as she notes, their publicists, to provide them with a Facebook presence.
While at SXSW I was interviewed by Christine Major of Perkett PR. It was a fun and short interview but one of the questions that she asked me was concerning what determines a "social media expert". While there is a lot more that goes into a real response, I think my answer sums up how a lot of people I talk to feel.
Over on the pirate ship, we kicked off the 2009 New Marketing TV (NMTV) schedule with Colin Browning interviewing Aaron Strout of Powered, Inc. We will be filming regular interviews for NMTV and also have something else really cool that we're cooking up below deck. Make sure you subscribe to the NMTV feed.
Recently I had the opportunity to interview Brandie, known on Twitter as @LuxorLV. Brandie is in charge of interactive marketing at the Luxor and social media initiatives at MGM Mirage.
Today I had the opportunity to interview co-founder and CMO of Newsforce, Dana Todd. Dana is also the Chairman of SEMPO, the Search Engine Marketing Professional Organization, which is the largest independent
trade organization serving the search marketing industry. Dana earned her stripes in the internet marketing industry running a boutique interactive agency called SiteLab, which is known for its search marketing expertise and creative web development capabilities. She has since turned her sights now to the general communications industry, which includes PR, to evangelize the incredible possibilities of the internet in communication strategy. Dana says that she is going to "shake things up around here and evangelize some sexy new ideas and tactics for the fairly rigid world of corporate communications and public relations."
Today I had the opportunity to speak with Jason Falls. Besides blogging over at the popular SocialMediaExplorer.com, Jason is Director of Social Media at Doe-Anderson, an in-demand national speaker on social media and public relations, and founder of Social Media Club Louisville. With the extensive resume out of the way, Jason describes himself as being tall, dark and handsome, of course :) . Actually, he describes himself as a writer, thinker and web tinkerer, sports nut, dad, husband and swell guy to hang out and drink a beer or cocktail with. And not necessarily in that order.
After a few days off to enjoy the holiday with my family, I'm back with a new and exciting interview. I recently had the opportunity to interview PR 2.0 expert Deirdre Breakenridge. Deirdre is President and Director of Communications at PFS Marketwyse as well as an accomplished author with her 4th book due on bookshelves in early 2009. Deirdre's 3rd book, published in April 2008, titled, PR 2.0: New Media, New Tools, New Audiences, helps communications professionals to understand the exciting changes that are occurring in the PR industry, and how using social media tools we can build better relationships.
Earlier this week I had the chance to sit down with Mike Volpe, Vice President of Marketing at HubSpot. We talked about the differences between inbound and outbound marketing strategies as well as the importance of using internet PR and social media.