My Interview with Restaurant Business Magazine

During BlogWorld Expo 2010, my friends at PepsiCo set up some time for me to sit down with Sam Smith, editor of Restaurant Business magazine and MonkeyDish.com about my restaurant, Caminito Argentinean Steakhouse.

It was a fun, short interview about the issues that the restaurant faced when I jumped in as a partner to help my best friend. We discuss some of the specific actions that we took and how that helped lead us to becoming the #1 steakhouse in the Pioneer Valley.

If you can’t see the video, you can watch it over on PepsiCo’s YouTube channel.


If we managed to peak your interest and you wanted to read more about what we’ve down as a small business to build our community and increase sales at the restaurant using social media, you can find more here and here.

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A Little Bit About Tungle.me

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One of the apps that I have been playing with over the past few months has been Tungle.me. For those not in a Microsoft Exchange environment or that wants to schedule meetings with others outside of their office, Tungle.me solves the scheduling issues by sharing access to your calendar in a similar way that Exchange does within an office.  So, I decided to conduct an email interview with CEO of Tungle.me, Marc Gingras.

  1. Please tell me about yourself:
    Well, I’m an entrepreneur that loves to work with smart people – and make a difference by solving a real pain.  I have lived through the ups and downs of the startup life and the Internet bubble.  I was part of the team that built the leading Canadian online bookstore – Chapters.ca.  I also worked several years as a VC, before seeing the light and getting back into a startup called Nimcat Networks, which we sold to Avaya in 2005.

    I have several degrees – all of them you can see on my LinkedIn profile.  I also sit on the board of a non-for-profit organization that my parents started when I was six years old – that’s dedicated to help the poor in India.

  2. Please tell me about Tungle.me:
    Tungle.me  solves the pain of scheduling meetings for business professionals.  It makes scheduling meetings easy–across organizations, calendar systems and time zones–by eliminating the multiple emails, phone calls and double bookings that typically come with finding a time to meet.  We spent the last three years making sure Tungle.me worked in sync with all leading calendar applications including Outlook, Google Calendar, Apple iCal, Entourage for Mac, and Lotus Notes.  Finally, it is important to note that when you use Tungle to easily schedule a meeting, the others do not need to be Tungle users, and they don’t need to sign-up or register.
  3. Where did your inspiration for Tungle.me come from?
    It was while I was working at Nimcat Networks and other previous startups that I came up with the idea for Tungle. I found that as we began to grow, it became harder and harder to schedule meetings with other team members . Finding a time that worked for everyone was a real pain and we were too small a company at the time to afford a licensed copy of Microsoft Exchange, which would have allowed us to share our calendars. That gave me the idea for a creating a solution that would allow people to share calendars and availability without having to invest in an enterprise grade calendar solution…and the product evolved from there.
  4. What is the best unused or unknown feature of Tungle.me?
    I think that our iPhone app is pretty cool.  You can shake your phone and Tungle will intelligently propose times that work for everyone.  I don’t see a lot of people shaking their iPhones yet…I think we need to make it more obvious for everyone to shake and meet.
  5. It would seem that importing your calendar would possibly provide a lot of private information about some one personally or professionally.  What would you say to those that are concerned about privacy but want to test out the service?
    Tungle doesn’t share your calendar with anyone.  You, as a user, get to pick the times you want to make available for meetings, and that’s all that people see.  They never know if you are in a meeting or not, they never know what you are doing.  Complete control and anonymity.
  6. Tungle.me is currently a free service.  How do you plan on monetizing?
    This is an interesting question because we are often told that we should charge for our service.  But we won’t, not now, and not ever – at least for the features that are available today.  We won’t charge because there isn’t one solution, except for Tungle that solves the scheduling pain across companies, platforms, time zones. Not one.  

    Tungle.me will be the defacto scheduling services for everyone – and we will achieve this by being very viral and keeping the barriers to using our service low – i.e. keeping it free.That said, we will be launching some premium features that will target our power users and specific segments later in 2010.  There are over 500 million professionals using electronic calendars – only a small percentage of them need to subscribe to our premium features once we launch them.

  7. Can you pull back the curtain and let us know what’s on the horizon for Tungle.me?
    Yes, three words: mobile, social, search.

If you want to try Tungle.me for yourself, you can head over to their website and test it out for yourself.

Have you tried Tungle.me yet?  What were your thoughts about it?  Do you find it useful?

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Give Your Facebook Page a Facelift

Recently Robert Scoble interviewed Caitlin O’Farrell for the new building43 site which was recently launched by Robert and the team over at RackSpace.  Caitlin is the program manager for consumer marketing at Facebook.  Caitlin spends her time working with celebrities or, as she notes, their publicists, to provide them with a Facebook presence.

One of the key ways of accomplishing this is through a Facebook Page.  As being someone that manages multiple Pages and Groups on Facebook, I was very interested to watch this interview.  Even though I spend hours each day on Facebook, there is so much development taking place by both Facebook and application developers that it’s hard to keep up.

Check out Robert’s interview with Caitlin:

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Two resources that Caitlin pointed out that I didn’t know Facebook provided were the Facebook Influencers and Facebook Marketing resource pages.  I’m going to spend a little time poking around there for new ideas, best practices and to see what some the featured pages are doing.

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Caitlin definitely left me with a list of ideas I now have for updating my fan pages and groups.  It was also a nice prod to get in there and maintain interaction in the various pages.  I think one of the normal things that happens in a lot of social networks (at least it happens to me) is that you set up a page, group, or forum where you want to build a community.  But, because of other work, home or other page responsibilities, the pages, groups or forums don’t receive the level of attention that they deserve.

Remember when you build these communities you have to stay active in them.  You have people that join them beacuse they care about the subject or brand that the community is based around.  Be that community manager that they need and want whether it’s Facebook, LinkedIn or any other community you may be a part of.

If you want some more information on Facebook Pages, check out this excellent and comprehensive whitepaper by C.C. Chapman and his team over at The Advance Guard: About Face

If you’re so inclined, jump onboard my two main pages: Caminito Argentinean Steakhouse and Inbound Marketing Summit.

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What Makes a Social Media Expert

While at SXSW I was interviewed by Christine Major of Perkett PR.  It was a fun and short interview but one of the questions that she asked me was concerning what determines a “social media expert”.  While there is a lot more that goes into a real response, I think my answer sums up how a lot of people I talk to feel.

Please enable Javascript and Flash to view this Viddler video.

You can read the post I reference regarding the importance of face-to-face interaction, you can check it out over here.

So, what are your thoughts?  What do you consider to be the criteria that determines who is labeled a “social media expert”?

I want to take the best comments and make them into a blog post so please leave some thoughtful responses… :)

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NMTV Interview: Aaron Strout, Powered, Inc

Over on the pirate ship, we kicked off the 2009 New Marketing TV (NMTV) schedule with Colin Browning interviewing Aaron Strout of Powered, Inc.  We will be filming regular interviews for NMTV and also have something else really cool that we’re cooking up below deck.  Make sure you subscribe to the NMTV feed.

The video is below in 2 parts.  If you can’t see this video in your feed reader, you can access it here: Part 1 & Part 2

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