Marketing and Social Media

The ABCs of Startup Marketing

Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company.  Especially when you're first starting out, the win of a single customer could be what pays the light bill for the month or the loss of a single customer could be enough to put the company on life support.  For those of you reading this who work at a startup, if there were a set of tips from a successful startup that would help you be a better marketer at your company, you'd want to know about it, right?

The Growth of Demand Discovery

Today David Baeza, the Vice President of pretty much everything marketing-related at Citrix Online (client), stopped by to explain the growth and importance of demand generation, discovery and capture. You can catch up with David on Twitter.

Determining Social Media ROI

Are You Marketing to Buyer Personas

Wouldn't it be great if you had a profile of who your exact customer was?  Imagine all of the things you could do with that information.  You could do research specifically on that ideal customer.  You could design your marketing creatives and programs around exactly what that ideal customer likes and is receptive to.  You could get rid of the fluff and only target those leads who fit that ideal customer profile.  No more wasting time having to call, email or meet everyone...you only seek to interact with those who meet that profile.  Sounds great huh?  Sounds like something impossible or that you have to pay tons of money to a consultant to develop a lengthy report right?  Wrong.

Walking a Dog and Marketing Campaigns

This morning I was walking my dog, Sasha, as part of my normal early morning routine.  Every morning I always seem to see the same people also outside walking their dogs.  What is interesting to me is that even when I'm running a little early or a little late, it seems that I run into the same main group of people each morning.  This got me thinking about marketing campaigns.

Don’t Forget About the Importance of Internal Marketing and Communication Strategies

So you're really psyched because you've been working hard on the marketing plan for your company's hot new product.  You've worked on creating catchy packaging with eye-popping colors and a really cool, trendy logo.  You created a social media press release that you're going to launch on PitchEngine.  You're planning on setting up a Facebook fan page because thousands of people are going to flock around this product.  You've even started to figure out this whole social media and blogging thing that everyone keeps talking about.  This is definitely going to be the next coolest thing that everyone never realized that they needed but now won't be able to live without.

Crafting a Successful Buzz Strategy

Photo by: Unhindered by Talent

Solutions Stars Video Conference Brings the Conference Directly to You

On October 29th from 1p EST to approximately 3:30p EST, you will have the opportunity to watch 32 leading business, marketing, and social media experts.  The best part is you don't have to travel anywhere and it's free!

Content is Nothing if it’s Not Authoritative: Creating an Effective Content Strategy

Here is a guest post by Kari Rippetoe who blogs over at The Caffeinated Blog

Creating a Web Presence for Your Company

We will continue with Day 3 of our Pixelated Conference Series tomorrow.  In the meantime, you can check out our two previous conferences on productivity and personal branding.  But, today we have a guest post from Susan Payton.  Susan Payton is the Managing Partner of Egg Marketing & Public Relations, as well as the blogger behind The Marketing Eggspert. She enjoys helping businesses develop an effective marketing strategy, using Marketing 2.0, email campaigns, and social media.