Posts tagged as:

marketing strategy

Determining Social Media ROI

by Justin Levy on October 12, 2009

A few weeks before the Inbound Marketing Summit took place, Chris Penn and I were discussing what he should speak about. Of that discussion came the decision to do the presentation on how to determine the ROI of social media. Figuring out social media ROI continues to be a very hot topic not only for [...]

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Are You Marketing to Buyer Personas

by Justin Levy on May 11, 2009

Wouldn’t it be great if you had a profile of who your exact customer was? Imagine all of the things you could do with that information. You could do research specifically on that ideal customer. You could design your marketing creatives and programs around exactly what that ideal customer likes and is receptive to. You [...]

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Walking a Dog and Marketing Campaigns

by Justin Levy on February 22, 2009

This morning I was walking my dog, Sasha, as part of my normal early morning routine. Every morning I always seem to see the same people also outside walking their dogs. What is interesting to me is that even when I’m running a little early or a little late, it seems that I run into [...]

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Don’t Forget About the Importance of Internal Marketing and Communication Strategies

by Justin Levy on November 10, 2008

So you’re really psyched because you’ve been working hard on the marketing plan for your company’s hot new product. You’ve worked on creating catchy packaging with eye-popping colors and a really cool, trendy logo. You created a social media press release that you’re going to launch on PitchEngine. You’re planning on setting up a Facebook [...]

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Crafting a Successful Buzz Strategy

by Justin Levy on November 5, 2008

Today Maria Elena Duron takes over my blog for a guest post on creating a buzz strategy. Maria is CEO of Buzz to Bucks which provides online profile management, social management and reputation management services to its’ clients.
This week I sat down with several clients to talk Twitter. Their questions ranged from “how to?”, “what’s this?”, [...]

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Solutions Stars Video Conference Brings the Conference Directly to You

by Justin Levy on October 27, 2008

On October 29th from 1p EST to approximately 3:30p EST, you will have the opportunity to watch 32 leading business, marketing, and social media experts. The best part is you don’t have to travel anywhere and it’s free!
Network Solutions is hosting the Solutions Stars Video Conference to explain to small business and entrepreneurs how the [...]

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Content is Nothing if it’s Not Authoritative: Creating an Effective Content Strategy

by Justin Levy on October 20, 2008

Here is a guest post by Kari Rippetoe who blogs over at The Caffeinated Blog
Ok, I’m a fan of Dancing With The Stars (we all have out guilty pleasures, right?). So, the other day I was watching retired NFL player Warren Sapp dance the samba, which basically consisted of him standing around shaking his big, [...]

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Creating a Web Presence for Your Company

by Justin Levy on October 8, 2008

We will continue with Day 3 of our Pixelated Conference Series tomorrow. In the meantime, you can check out our two previous conferences on productivity and personal branding. But, today we have a guest post from Susan Payton. Susan Payton is the Managing Partner of Egg Marketing & Public Relations, as well as the blogger [...]

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When Your Brand Becomes the Product

by Justin Levy on September 15, 2008

Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. Ten years after its launch Red Bull was finally brought to the United States first being introduced in California. In 2000 Red Bull had approximately $1 billion in worldwide sales. In 2006 more than 3 billion cans of Red Bull were sold in [...]

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