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Tag Archives: Marketing Strategy

Are You Marketing to Buyer Personas

Wouldn’t it be great if you had a profile of who your exact customer was?  Imagine all of the things you could do with that information.  You could do research specifically on that ideal customer.  You could design your marketing creatives and programs around exactly what that ideal customer likes and is receptive to.  You […]

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Walking a Dog and Marketing Campaigns

This morning I was walking my dog, Sasha, as part of my normal early morning routine.  Every morning I always seem to see the same people also outside walking their dogs.  What is interesting to me is that even when I’m running a little early or a little late, it seems that I run into […]

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Don’t Forget About the Importance of Internal Marketing and Communication Strategies

Don’t Forget About the Importance of Internal Marketing and Communication Strategies

So you’re really psyched because you’ve been working hard on the marketing plan for your company’s hot new product.  You’ve worked on creating catchy packaging with eye-popping colors and a really cool, trendy logo.  You created a social media press release that you’re going to launch on PitchEngine.  You’re planning on setting up a Facebook […]

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Crafting a Successful Buzz Strategy

Crafting a Successful Buzz Strategy

Today Maria Elena Duron takes over my blog for a guest post on creating a buzz strategy.  Maria is CEO of Buzz to Bucks which provides online profile management, social management and reputation management services to its’ clients. This week I sat down with several clients to talk Twitter. Their questions ranged from “how to?”, “what’s […]

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Solutions Stars Video Conference Brings the Conference Directly to You

Solutions Stars Video Conference Brings the Conference Directly to You

On October 29th from 1p EST to approximately 3:30p EST, you will have the opportunity to watch 32 leading business, marketing, and social media experts.  The best part is you don’t have to travel anywhere and it’s free! Network Solutions is hosting the Solutions Stars Video Conference to explain to small business and entrepreneurs how […]

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