Justin Levy

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Not having had the proper time to rehearse your KPI slide as you typically would before meeting with them, you quickly provide [...]

During BlogWorld Expo 2010, my friends at PepsiCo set up some time for me to sit down with Sam Smith, editor of Restaurant Business magazine and MonkeyDish.com about my restaurant, Caminito Argentinean Steakhouse. It was a fun, short interview about the issues that the restaurant faced when I jumped in as a partner to help [...]

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. We had a total of 19 speakers respond, including Chris Brogan, David Meerman Scott, Dharmesh Shah, Steve Garfield, Scott [...]

Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company.  Especially when you’re first starting out, the win of a single customer could be what pays the light bill for the month or the loss [...]

Today David Baeza, the Vice President of pretty much everything marketing-related at Citrix Online (client), stopped by to explain the growth and importance of demand generation, discovery and capture. You can catch up with David on Twitter. Marketing has changed dramatically since the adoption of social media.  How consumers digest advertising and make buying decisions [...]