July 10, 2010
Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company. Especially when you're first starting out, the win of a single customer could be what pays the light bill for the month or the loss of a single customer could be enough to put the company on life support. For those of you reading this who work at a startup, if there were a set of tips from a successful startup that would help you be a better marketer at your company, you'd want to know about it, right?
July 1, 2010
Today David Baeza, the Vice President of pretty much everything marketing-related at Citrix Online (client), stopped by to explain the growth and importance of demand generation, discovery and capture. You can catch up with David on Twitter.
May 12, 2010
Early yesterday morning while walking my dog, Sasha, I noticed a vehicle in my parking lot had been vandalized. The car was sitting on two slowly buckling milk crates and it was missing all four of its wheels. As I walked past that vehicle I realized that another vehicle beside it had one of its windows smashed. I called out management offices as I was heading into the office to alert them and get the police en route.
January 1, 2010
Recently, Jason Peck of eWayDirect asked me and a handful of other people what our 2010 online marketing predictions were. Jason then rolled all of those predictions up into a pretty cool eBook. I really enjoyed reading what the other contributors think will happen in the online marketing world over the course of the next 12 months.
November 12, 2009
Were you as amazed as most of the rest of the country when Barack Obama seemingly came out nowhere to take the 2008 Presidential election by storm? Have you sat back and scratched your head wondering how the Obama campaign did it? Are you amongst the group that wants to understand how they built such a strong community, both online and offline? Need a break from the regular onslaught of business, marketing, and self-help books? If you're whipping your head up and down, first, stop. We wouldn't want you to get whip-lash. Now, don't even bother watching the video below and go buy 5 copies of The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory
(Amazon affiliate link) by David Plouffe. Enough said.
October 27, 2009
As you know, I regularly review books around here. 
Since there are always so many great books that I want to read, I usually have to decide which ones capture my attention right now. To help make that decision, Amazon allows you to read information about the book, about the author, reader reviews and a growing number of books include sample pages. The ability to read what the book is about and then read a few pages is awesome. It usually helps to hook me. But, now, what if you could read the first 10 chapters of a book to see if you wanted to read the rest? Would you read it?
September 7, 2009
A few days ago I saw a tweet fly by from Todd Defren mentioning something to do with Jay-Z and Rhapsody. Since I'm a HUGE fan of Jay-Z I followed the link. The link took me to this amazing Rhapsody commercial promoting Jay-Z's new album, The Blueprint 3. If you're not a fan of Jay-Z then it will be a little hard to understand why this commercial is so cool. BUT, any true Jay-Z fans will notice that, in the span of one minute, the commercial seamlessly takes you through most of Jay-Z's album covers.
August 17, 2009
If you need yet ANOTHER reason why you should buy Trust Agents by Chris Brogan and Julien Smith, today I explain what I've seen these two friends of mine go through over the past year to ensure that the best possible book that they could write hits bookshelves.
July 11, 2009
Yesterday I stopped by my mailbox and to my surprise there was a Yellow Pages book sitting there waiting for me. I always ignore the stack of them that appears throughout the year by the mailboxes but this time it was actually inside
t of my mailbox. Seeing it sitting there and knowing that I actually had to take the phone book out of my mailbox made me stop and reflect for a minute. I can't remember the last time I looked in a phone book for anything. It's faster and I get more information from searching the web for whoever I'm trying to contact.
