Posts tagged as:

marketing

Online Marketing Predictions for 2010 [eBook]

by Justin Levy on January 1, 2010

Recently, Jason Peck of eWayDirect asked me and a handful of other people what our 2010 online marketing predictions were.  Jason then rolled all of those predictions up into a pretty cool eBook.  I really enjoyed reading what the other contributors think will happen in the online marketing world over the course of the next [...]

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The Audacity to Win Video Review

by Justin Levy on November 12, 2009

Were you as amazed as most of the rest of the country when Barack Obama seemingly came out nowhere to take the 2008 Presidential election by storm?  Have you sat back and scratched your head wondering how the Obama campaign did it?  Are you amongst the group that wants to understand how they built such [...]

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7th Son Descent “Special Edition”

by Justin Levy on October 27, 2009

As you know, I regularly review books around here.  Since there are always so many great books that I want to read, I usually have to decide which ones capture my attention right now.  To help make that decision, Amazon allows you to read information about the book, about the author, reader reviews and a [...]

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Determining Social Media ROI

by Justin Levy on October 12, 2009

A few weeks before the Inbound Marketing Summit took place, Chris Penn and I were discussing what he should speak about.  Of that discussion came the decision to do the presentation on how to determine the ROI of social media.  Figuring out social media ROI continues to be a very hot topic not only for [...]

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Rhapsody Thinks Outside the Box

by Justin Levy on September 7, 2009

A few days ago I saw a tweet fly by from Todd Defren mentioning something to do with Jay-Z and Rhapsody.  Since I’m a HUGE fan of Jay-Z I followed the link.  The link took me to this amazing Rhapsody commercial promoting Jay-Z’s new album, The Blueprint 3.  If you’re not a fan of Jay-Z [...]

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Why You Should Buy Trust Agents

by Justin Levy on August 17, 2009

If you need yet ANOTHER reason why you should buy Trust Agents by Chris Brogan and Julien Smith, today I explain what I’ve seen these two friends of mine go through over the past year to ensure that the best possible book that they could write hits bookshelves.
If you can’t view the video, you can [...]

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The Yellow Pages Equal Spam

by Justin Levy on July 11, 2009

Yesterday I stopped by my mailbox and to my surprise there was a Yellow Pages book sitting there waiting for me.  I always ignore the stack of them that appears throughout the year by the mailboxes but this time it was actually insidet of my mailbox.  Seeing it sitting there and knowing that I actually had [...]

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Give Your Facebook Page a Facelift

by Justin Levy on June 27, 2009

Recently Robert Scoble interviewed Caitlin O’Farrell for the new building43 site which was recently launched by Robert and the team over at RackSpace.  Caitlin is the program manager for consumer marketing at Facebook.  Caitlin spends her time working with celebrities or, as she notes, their publicists, to provide them with a Facebook presence.
One of the [...]

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For the past 13 years I’ve been a HUGE Jay-Z fan.  I started listening to Jay-Z in 1996 with the release of his first record, Reasonable Doubt.  Not only was it one of the best records I had ever heard, I was also intrigued at how he released the album.
When no major record label would [...]

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Are You Marketing to Buyer Personas

by Justin Levy on May 11, 2009

Wouldn’t it be great if you had a profile of who your exact customer was?  Imagine all of the things you could do with that information.  You could do research specifically on that ideal customer.  You could design your marketing creatives and programs around exactly what that ideal customer likes and is receptive to.  You [...]

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