by Justin Levy on January 1, 2010
Recently, Jason Peck of eWayDirect asked me and a handful of other people what our 2010 online marketing predictions were. Jason then rolled all of those predictions up into a pretty cool eBook. I really enjoyed reading what the other contributors think will happen in the online marketing world over the course of the next [...]
by Justin Levy on October 27, 2009
As you know, I regularly review books around here. Since there are always so many great books that I want to read, I usually have to decide which ones capture my attention right now. To help make that decision, Amazon allows you to read information about the book, about the author, reader reviews and a [...]
by Justin Levy on October 12, 2009
A few weeks before the Inbound Marketing Summit took place, Chris Penn and I were discussing what he should speak about. Of that discussion came the decision to do the presentation on how to determine the ROI of social media. Figuring out social media ROI continues to be a very hot topic not only for [...]
by Justin Levy on September 7, 2009
A few days ago I saw a tweet fly by from Todd Defren mentioning something to do with Jay-Z and Rhapsody. Since I’m a HUGE fan of Jay-Z I followed the link. The link took me to this amazing Rhapsody commercial promoting Jay-Z’s new album, The Blueprint 3. If you’re not a fan of Jay-Z [...]
by Justin Levy on August 17, 2009
If you need yet ANOTHER reason why you should buy Trust Agents by Chris Brogan and Julien Smith, today I explain what I’ve seen these two friends of mine go through over the past year to ensure that the best possible book that they could write hits bookshelves.
If you can’t view the video, you can [...]
by Justin Levy on July 11, 2009
Yesterday I stopped by my mailbox and to my surprise there was a Yellow Pages book sitting there waiting for me. I always ignore the stack of them that appears throughout the year by the mailboxes but this time it was actually insidet of my mailbox. Seeing it sitting there and knowing that I actually had [...]
by Justin Levy on May 25, 2009
For the past 13 years I’ve been a HUGE Jay-Z fan. I started listening to Jay-Z in 1996 with the release of his first record, Reasonable Doubt. Not only was it one of the best records I had ever heard, I was also intrigued at how he released the album.
When no major record label would [...]
by Justin Levy on May 11, 2009
Wouldn’t it be great if you had a profile of who your exact customer was? Imagine all of the things you could do with that information. You could do research specifically on that ideal customer. You could design your marketing creatives and programs around exactly what that ideal customer likes and is receptive to. You [...]