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Tag Archives: Marketing

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Throughout life we have the opportunity to meet people who make you smarter by being around them. They push you to be sharper. They help you to see challenges from different angles. Christopher Penn is one of those people in my life. In fact, Chris pushes us all to be better. Better marketers and better individuals. […]

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How I Am Finding Value Using Foursquare

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. It occurred to me that checking in at the gym has become part of my morning routine. When I arrived home and took Sasha for her morning […]

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Don’t Focus on the Upcoming Year’s Predictions

Don’t Focus on the Upcoming Year’s Predictions

It’s that time of the year when predictions begin dominating the content that is being shared. I predict you are about to read some predictions. — Jeremiah Owyang (@jowyang) November 30, 2013 While the onslaught of prediction posts becomes tiresome, predictions are valuable as companies are working on what key initiatives they will be focusing […]

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Breaking Through a Marketing Plateau

Breaking Through a Marketing Plateau

Has your marketing program become stale? Are you not seeing the same results that you originally experienced? This could be because you’ve reached a marketing plateau. It’s time to introduce a change to help spark growth, engagement and activity again. This concept is preached in fitness magazines every month yet we don’t consider this for […]

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Being Prepared with Back-Pocket Metrics

Being Prepared with Back-Pocket Metrics

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Not having had the proper time to rehearse your KPI slide as you typically would before meeting with them, you quickly provide […]

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