Tag Archive: marketing

Give Your Facebook Page a Facelift

Recently Robert Scoble interviewed Caitlin O'Farrell for the new building43 site which was recently launched by Robert and the team over at RackSpace.  Caitlin is the program manager for consumer marketing at Facebook.  Caitlin spends her time working with celebrities or, as she notes, their publicists, to ...

Continue Reading »

A Little History on Jay-Z and What You Can Learn From It

For the past 13 years I've been a HUGE Jay-Z fan.  I started listening to Jay-Z in 1996 with the release of his first record, Reasonable Doubt.  Not only was it one of the best records I had ever heard, I was also ...

Continue Reading »

Are You Marketing to Buyer Personas

Wouldn't it be great if you had a profile of who your exact customer was?  Imagine all of the things you could do with that information.  You could do research specifically on that ideal customer.  You could design your marketing creatives and programs around exactly ...

Continue Reading »

How Do You React to Hurdles

While leaving New Marketing Labs today we ran into these geese walking with their little guys and gals.  At first I smiled, took a picture and watched them head into the woods behind the office.  As I watched them it got me ...

Continue Reading »

Walking a Dog and Marketing Campaigns

This morning I was walking my dog, Sasha, as part of my normal early morning routine.  Every morning I always seem to see the same people also outside walking their dogs.  What is interesting to me is that even when I'm running a little early ...

Continue Reading »

Solutions Stars Video Conference Brings the Conference Directly to You

On October 29th from 1p EST to approximately 3:30p EST, you will have the opportunity to watch 32 leading business, marketing, and social media experts.  The best part is you don't have to travel anywhere and it's free! Network Solutions is hosting the

Continue Reading »

Content is Nothing if it’s Not Authoritative: Creating an Effective Content Strategy

Here is a guest post by Kari Rippetoe who blogs over at The Caffeinated Blog Ok, I’m a fan of Dancing With The Stars (we all have out guilty pleasures, right?). So, the other day I was watching retired NFL player ...

Continue Reading »

Pixelated Conference Series – Inbound Marketing/Social Media

For Day 3 of our Pixelated Conference Series (you can read more about what this is from Chris Brogan, Mitch Joel and Bryan Eisenberg), we are going to explore two popular topics which complement one another, inbound marketing and social media.  If you missed the previous two days of ...

Continue Reading »

Creating a Web Presence for Your Company

We will continue with Day 3 of our Pixelated Conference Series tomorrow.  In the meantime, you can check out our two previous conferences on productivity and personal branding.  But, today we have a guest post from Susan Payton.  Susan Payton is the Managing Partner of Egg Marketing & Public Relations, ...

Continue Reading »

When Your Brand Becomes the Product

Red Bull was founded by Dietrich Mateschitz and officially launched in 1987.  Ten years after its launch Red Bull was finally brought to the United States first being introduced in California.  In 2000 Red Bull had approximately $1 billion in worldwide sales.  In ...

Continue Reading »