After a few days off to enjoy the holiday with my family, I'm back with a new and exciting interview. I recently had the opportunity to interview PR 2.0 expert Deirdre Breakenridge. Deirdre is President and Director of Communications at PFS Marketwyse as well as an accomplished author with her 4th book due on bookshelves in early 2009. Deirdre's 3rd book, published in April 2008, titled, PR 2.0: New Media, New Tools, New Audiences
In case you haven't noticed, press releases are changing. The way they're written, the way they're distributed,
and the way they're used has evolved.In the "old days," press releases were sent to, well, the press. They piled up on reporters desks (because they were physically mailed to them; no email back then!) and occasionally one got pulled from the pile and printed in the newspaper.
"If a conversation takes place online and you're not there to hear or see it, did it actually happen?"
It amazes me how many companies still do not harness all that the Web 2.0 world has to offer when distributing press releases and creating industry buzz. Let's take a look at the old school vs new school approaches to distributing press releases.