Justin Levy

After a few days off to enjoy the holiday with my family, I’m back with a new and exciting interview.  I recently had the opportunity to interview PR 2.0 expert Deirdre Breakenridge.  Deirdre is President and Director of Communications at PFS Marketwyse as well as an accomplished author with her 4th book due on bookshelves [...]

In case you haven’t noticed, press releases are changing. The way they’re written, the way they’re distributed, and the way they’re used has evolved.In the “old days,” press releases were sent to, well, the press. They piled up on reporters desks (because they were physically mailed to them; no email back then!) and occasionally one [...]

“If a conversation takes place online and you’re not there to hear or see it, did it actually happen?” This is the question that PR expert Brian Solis, principal of FutureWorks, asked when introducing his latest creation, the Conversation Prism. Solis, along with Jesse Thomas of JESS3, developed the Conversation Prism to be a “living, [...]

It amazes me how many companies still do not harness all that the Web 2.0 world has to offer when distributing press releases and creating industry buzz.  Let’s take a look at the old school vs new school approaches to distributing press releases. The old way of marketing – Traditionally marketing teams would put together [...]