October 28, 2008
Today I had the opportunity to interview co-founder and CMO of Newsforce, Dana Todd. Dana is also the Chairman of SEMPO, the Search Engine Marketing Professional Organization, which is the largest independent 
trade organization serving the search marketing industry. Dana earned her stripes in the internet marketing industry running a boutique interactive agency called SiteLab, which is known for its search marketing expertise and creative web development capabilities. She has since turned her sights now to the general communications industry, which includes PR, to evangelize the incredible possibilities of the internet in communication strategy. Dana says that she is going to "shake things up around here and evangelize some sexy new ideas and tactics for the fairly rigid world of corporate communications and public relations."
August 27, 2008
Are you an expert at something? We all are, right? Have you ever wondered how you could be that expert that's featured in various news stories across the country? Some choose to start a blog to showcase this expertise. But, what if you could have a list of queries from reporters emailed to you every day which you could skim though and pick ones that are in your expertise to respond to? Sound too good to be true? Well, it's real and available to you for free!
August 18, 2008
Recently, Newsforce released a new product which is a paid placement network for press releases. The new service, being called the Premium News Network, takes your press release and guarantees placement on major news sites.
July 11, 2008
I was looking through the Web Ink Now archives tonight and came across a great new tool in helping you publish the best PR possible. Whether you're brand new at writing press releases or an experienced professional, HubSpot's PressRelease Grader can help you improve your PR copy. The tool will provide you with a "marketing effectiveness score" after analyzing the language, links, "search engine optimization characteristics" and content of your copy.
