Every Monday night at 8p ET it begins. People get comfortable in front of their computers and they begin sending out messages apologizing for what will take place over the next 3 hours for those who aren't joining. Suddenly the Twitter stream starts filling up with messages being tagged #journchat at an alarming rate. Have you experienced this yet? Have you been wondering what it was?
A lot of businesses focus on "making it big" in the media. While it's great to be interviewed in Entrepreneur Magazine or be a guest on Oprah, the average business owner will not have this success. And you know what? That's okay.
Are you an expert at something? We all are, right? Have you ever wondered how you could be that expert that's featured in various news stories across the country? Some choose to start a blog to showcase this expertise. But, what if you could have a list of queries from reporters emailed to you every day which you could skim though and pick ones that are in your expertise to respond to? Sound too good to be true? Well, it's real and available to you for free!
In case you haven't noticed, press releases are changing. The way they're written, the way they're distributed,
and the way they're used has evolved.In the "old days," press releases were sent to, well, the press. They piled up on reporters desks (because they were physically mailed to them; no email back then!) and occasionally one got pulled from the pile and printed in the newspaper.
"If a conversation takes place online and you're not there to hear or see it, did it actually happen?"
Recently, Newsforce released a new product which is a paid placement network for press releases. The new service, being called the Premium News Network, takes your press release and guarantees placement on major news sites.
I'm often asked for tips on how to develop a successful internet-based PR campaign. In the past I have covered some of the "unconventional" or non-traditional ways that a press release could be used to gain exposure. But I wanted to put together a set of quick tips that will help point you in the right direction if you want to start using internet PR but not exactly sure how to go about it the right way.
This was a busy week for me starting off with a speaking engagement for an event that my restaurant sponsored as well as attending the WBJ Sales Summit. I'm still trying to catch up and over the next few days I should have a few new and exciting posts ready!
As I was reading some status updates (otherwise known as "tweets") on Twitter today I started thinking about how most of us use social media. In general, we use social media to: