by Justin Levy on September 16, 2008
A lot of businesses focus on “making it big” in the media. While it’s great to be interviewed in Entrepreneur Magazine or be a guest on Oprah, the average business owner will not have this success. And you know what? That’s okay.
Take a look at the diagram above. Say you have a press release [...]
by Justin Levy on August 27, 2008
Are you an expert at something? We all are, right? Have you ever wondered how you could be that expert that’s featured in various news stories across the country? Some choose to start a blog to showcase this expertise. But, what if you could have a list of queries from reporters emailed to you every [...]
by Justin Levy on August 25, 2008
In case you haven’t noticed, press releases are changing. The way they’re written, the way they’re distributed, and the way they’re used has evolved.In the “old days,” press releases were sent to, well, the press. They piled up on reporters desks (because they were physically mailed to them; no email back then!) and occasionally one [...]
by Justin Levy on August 20, 2008
“If a conversation takes place online and you’re not there to hear or see it, did it actually happen?”
This is the question that PR expert Brian Solis, principal of FutureWorks, asked when introducing his latest creation, the Conversation Prism.
Solis, along with Jesse Thomas of JESS3, developed the Conversation Prism to be a “living, breathing representation [...]
by Justin Levy on August 18, 2008
Recently, Newsforce released a new product which is a paid placement network for press releases. The new service, being called the Premium News Network, takes your press release and guarantees placement on major news sites.
To accomplish this, Newsforce purchases ad spots on the major news media sites and then displays their clients’ press releases within [...]
by Justin Levy on August 12, 2008
I’m often asked for tips on how to develop a successful internet-based PR campaign. In the past I have covered some of the “unconventional” or non-traditional ways that a press release could be used to gain exposure. But I wanted to put together a set of quick tips that will help point you in the [...]
by Justin Levy on August 8, 2008
Today I interviewed engineer-turned-marketer, David Butler creator and owner of PressRelease-o-maniac, a London-based press release distribution site. PressRelease-o-maniac is only a few months old but is already getting an increasing number of PRs submitted on a daily basis and shows a lot of future growth potential.
Can you tell us a little more about [...]
by Justin Levy on August 2, 2008
This was a busy week for me starting off with a speaking engagement for an event that my restaurant sponsored as well as attending the WBJ Sales Summit. I’m still trying to catch up and over the next few days I should have a few new and exciting posts ready!
I also wanted to take a [...]