Starting today this will be a weekly roundup of everything I found interesting from the slice of the blogosphere reserved for the world of PR, marketing and social media. Besides popular PR, marketing and social media posts, I will also post what book(s) I'm currently reading as well as any other non-PR related interesting posts, ...
In my last post I mentioned that David Meerman Scott, in his book and ebook, suggests that we should write press releases about any topic and not just when we have big corporate news such as a new product launch. ...
It amazes me how many companies still do not harness all that the Web 2.0 world has to offer when distributing press releases and creating industry buzz. Let's take a look at the old school vs new school approaches to distributing press releases. The old way ...