October 28, 2008
Today I had the opportunity to interview co-founder and CMO of Newsforce, Dana Todd. Dana is also the Chairman of SEMPO, the Search Engine Marketing Professional Organization, which is the largest independent 
trade organization serving the search marketing industry. Dana earned her stripes in the internet marketing industry running a boutique interactive agency called SiteLab, which is known for its search marketing expertise and creative web development capabilities. She has since turned her sights now to the general communications industry, which includes PR, to evangelize the incredible possibilities of the internet in communication strategy. Dana says that she is going to "shake things up around here and evangelize some sexy new ideas and tactics for the fairly rigid world of corporate communications and public relations."
October 8, 2008
We will continue with Day 3 of our Pixelated Conference Series tomorrow. In the meantime, you can check out our two previous conferences on productivity and personal branding. But, today we have a guest post from Susan Payton. Susan Payton is the Managing Partner of Egg Marketing & Public Relations, as well as the blogger behind The Marketing Eggspert. She enjoys helping businesses develop an effective marketing strategy, using Marketing 2.0, email campaigns, and social media.
August 25, 2008
In case you haven't noticed, press releases are changing. The way they're written, the way they're distributed,
and the way they're used has evolved.In the "old days," press releases were sent to, well, the press. They piled up on reporters desks (because they were physically mailed to them; no email back then!) and occasionally one got pulled from the pile and printed in the newspaper.
August 18, 2008
Recently, Newsforce released a new product which is a paid placement network for press releases. The new service, being called the Premium News Network, takes your press release and guarantees placement on major news sites.
August 12, 2008
I'm often asked for tips on how to develop a successful internet-based PR campaign. In the past I have covered some of the "unconventional" or non-traditional ways that a press release could be used to gain exposure. But I wanted to put together a set of quick tips that will help point you in the right direction if you want to start using internet PR but not exactly sure how to go about it the right way.
August 5, 2008
Earlier this week I had the opportunity to interview Susan Payton. Susan Payton is the blogger behind The
Marketing Eggspert Blog and the owner of Egg Marketing & Public Relations. She helps clients use internet marketing to grow sales and boost web traffic. Susan will also be teaching a course on how to write press releases on September 16th.
July 26, 2008
As I was reading some status updates (otherwise known as "tweets") on Twitter today I started thinking about how most of us use social media. In general, we use social media to:
July 20, 2008
July 16, 2008
It amazes me how many companies still do not harness all that the Web 2.0 world has to offer when distributing press releases and creating industry buzz. Let's take a look at the old school vs new school approaches to distributing press releases.
July 11, 2008
I was looking through the Web Ink Now archives tonight and came across a great new tool in helping you publish the best PR possible. Whether you're brand new at writing press releases or an experienced professional, HubSpot's PressRelease Grader can help you improve your PR copy. The tool will provide you with a "marketing effectiveness score" after analyzing the language, links, "search engine optimization characteristics" and content of your copy.
