Posts tagged as:

press releases

An Interview with an Internet Strategy Expert on PR

by Justin Levy on October 28, 2008

Today I had the opportunity to interview co-founder and CMO of Newsforce, Dana Todd.  Dana is also the Chairman of SEMPO, the Search Engine Marketing Professional Organization, which is the largest independent trade organization serving the search marketing industry.  Dana earned her stripes in the internet marketing industry running a boutique interactive agency called SiteLab, [...]

{ 1 comment }

Creating a Web Presence for Your Company

by Justin Levy on October 8, 2008

We will continue with Day 3 of our Pixelated Conference Series tomorrow.  In the meantime, you can check out our two previous conferences on productivity and personal branding.  But, today we have a guest post from Susan Payton.  Susan Payton is the Managing Partner of Egg Marketing & Public Relations, as well as the blogger [...]

{ 0 comments }

The New Rules of Press Releases

by Justin Levy on August 25, 2008

In case you haven’t noticed, press releases are changing. The way they’re written, the way they’re distributed, and the way they’re used has evolved.In the “old days,” press releases were sent to, well, the press. They piled up on reporters desks (because they were physically mailed to them; no email back then!) and occasionally one [...]

{ 1 comment }

Newsforce Gives Your PR Access to a Premium News Network

by Justin Levy on August 18, 2008

Recently, Newsforce released a new product which is a paid placement network for press releases.  The new service, being called the Premium News Network, takes your press release and guarantees placement on major news sites.
To accomplish this, Newsforce purchases ad spots on the major news media sites and then displays their clients’ press releases within [...]

{ 1 comment }

10 Tips for a Successful Internet PR Campaign

by Justin Levy on August 12, 2008

I’m often asked for tips on how to develop a successful internet-based PR campaign.  In the past I have covered some of the “unconventional” or non-traditional ways that a press release could be used to gain exposure.  But I wanted to put together a set of quick tips that will help point you in the [...]

{ 3 comments }

An Interview with a Marketing Eggspert

by Justin Levy on August 5, 2008

Earlier this week I had the opportunity to interview Susan Payton.   Susan Payton is the blogger behind The Marketing Eggspert Blog and the owner of Egg Marketing & Public Relations. She helps clients use internet marketing to grow sales and boost web traffic.   Susan will also be teaching a course on how to write press [...]

{ 1 comment }

Using Internet PR Like You Use Twitter

by Justin Levy on July 26, 2008

As I was reading some status updates (otherwise known as “tweets”) on Twitter today I started thinking about how most of us use social media.  In general, we use social media to:

Interact with our friends, families, and colleagues
Network with others who have similar personal and professional interests
Promote ourselves
Promote our blogs
Promote our companies
Promote/discuss important causes, upcoming [...]

{ 6 comments }

Using Unconventional PR to Gain Exposure

by Justin Levy on July 20, 2008

In my last post I mentioned that David Meerman Scott, in his book and ebook, suggests that we should write press releases about any topic and not just when we have big corporate news such as a new product launch.  This got me thinking about the various unconventional uses of internet PRs I’ve seen at [...]

{ 3 comments }

Old School vs New School PR in a Web 2.0 World

by Justin Levy on July 16, 2008

It amazes me how many companies still do not harness all that the Web 2.0 world has to offer when distributing press releases and creating industry buzz.  Let’s take a look at the old school vs new school approaches to distributing press releases.
The old way of marketing – Traditionally marketing teams would put together a [...]

{ 5 comments }

A Report Card for Your Press Release

by Justin Levy on July 11, 2008

I was looking through the Web Ink Now archives tonight and came across a great new tool in helping you publish the best PR possible.  Whether you’re brand new at writing press releases or an experienced professional, HubSpot’s PressRelease Grader can help you improve your PR copy.  The tool will provide you with a “marketing [...]

{ 1 comment }