MarketingSherpa has published a new chart showing the organizational barriers to social media adoption. It is not surprising to see that the top 2 barriers are a lack of knowledge and the perceived inability to measure ROI. When it comes to a lack of ...
One question that is constantly asked by organizations who are considering venturing into new media is concerning what the ROI for their efforts will be. Typically they want to turn to this traditional measuring tool to judge whether or not it is worth their time and investment to get involved. If you are someone who ...