Walking a Dog and Marketing Campaigns

dogparkThis morning I was walking my dog, Sasha, as part of my normal early morning routine.  Every morning I always seem to see the same people also outside walking their dogs.  What is interesting to me is that even when I’m running a little early or a little late, it seems that I run into the same main group of people each morning.  This got me thinking about marketing campaigns.

Do you think Nylabone or any other dog food/treat company would be highly successful running a television, radio, or email marketing campaign just before AM rush hour or just after PM rush hour?  My guess would be that they would have marginal success.  Why?  Because just before leaving for work and just after coming home is when people usually walk their dogs.  So, they have to think differently.  Come up with new methods.  I know my dog would love a treat if there was a little station that had a trial of the newest Nylabone flavor near where I walk her.  Catch my drift?

When it comes to marketing campaigns, everyone has an opinion and a stat to back it up.  Whether it’s that 100,000 people drive past a particular billboard or Mondays suck for sending email campaigns or this radio spot is targeted right at 7:56a because that’s when the radio has determined the most listeners are tuned in…there is a stat for everything.  Don’t get me wrong, stats matter a lot and I rely on them all the time.  But, what if, in addition to stats, we just used some common sense or talked to our friends, family or colleagues and got their opinion?  What if we experimented and then analyzed the results afterward thus creating our own stats?

I’m not sure if this all makes much sense but it’s at least what I’m thinking about right now.  What are your thoughts?  What do you use to decide what marketing campaigns to run with and when to launch them?

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Photo by: Cocoabiscuit

What You Can Learn From My Dog

sasha-snowThis weekend I had the chance to take my dog out and really play around in the snow with her.  I love spending time with my dog, Sasha.  But unfortunately, my schedule over the past few months prevents me from doing some of the really fun things that we enjoy doing like going on hikes, swimming, and running around at the park.  Being part Australian Shepherd and part Siberian Husky she loves to zip around…especially in snow.  

So, on Saturday morning she came into the bedroom and woke me up waaay too early to go outside.  I suited up and went outside to start jumping through snow piles, rolling around, and throwing snowballs.  Sasha acts just like a kid in the snow.  She runs head first into the biggest piles of snow she can find.  She bites snowballs as they’re thrown at her.  She runs as fast as she can on the pavement then stops so she slides.  We repeated this every couple hours on Saturday and Sunday.  It was tons of fun.  But, then as I was watching her run around, something occurred to me.  Though she was having a lot of fun, everything she was doing was a calculated risk.  She never jumped into or off of anything that she didn’t know.  Sometimes she miscalculated and once she even hurt her paw for a brief minute.  She knew the general layout and then just had fun.

Going into 2009 we need to take calculated risks.  In order to take these risks, we need to know the general landscape of the area.  Once we assess the potential risk and determine that it presents a good opportunity then we need to jump in and have fun with it.  You must have fun.  There may be bumps along the way, there are always bumps.  Sasha tweaked her paw a couple times so then she slowed down for a little while but then jumped right back in not afraid.  We need to do the same when those bumps happen.  Slow down, assess, and then figure out how to overcome that issue but not be afraid to try another idea, grab another project or whatever the opportunity may be.

How am I doing this in 2009?  I am setting sail by taking a new position with a new company in a new state.  This includes my fiance having to find a new job, paying all of the relocation costs and diving into something uncertain.  Oh yeah, and we’re doing all of this 6 months before our wedding.  Why?  Because I know the landscape of the field that I work in and of where I want to get to.  I assessed the opportunity along with the potential risks and decided to jump in and have fun.  For me, 2009 is going to be a lot of work, a lot of change but it’s also going to be a lot of fun.  I’m capitalizing on an amazing opportunity and am looking forward to seeing that risk pay off.

What risks are you going to take in 2009 to make sure you succeed?

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