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	<title>Justin Levy&#187; search engine optimization</title>
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		<title>A Report Card for Your Press Release</title>
		<link>http://justinrlevy.com/2008/07/a-report-card-for-your-press-release/</link>
		<comments>http://justinrlevy.com/2008/07/a-report-card-for-your-press-release/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 03:44:13 +0000</pubDate>
		<dc:creator>Justin Levy</dc:creator>
				<category><![CDATA[pr tools]]></category>
		<category><![CDATA[press releases]]></category>
		<category><![CDATA[search engine optimization]]></category>

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		<description><![CDATA[I was looking through the Web Ink Now archives tonight and came across a great new tool in helping you publish the best PR possible.  Whether you&#8217;re brand new at writing press releases or an experienced professional, HubSpot&#8217;s PressRelease Grader can help you improve your PR copy.  The tool will provide you with a &#8220;marketing [...]]]></description>
			<content:encoded><![CDATA[<p>I was looking through the <a href="http://webinknow.com">Web Ink Now</a> archives tonight and came across a great <a href="http://www.webinknow.com/2008/05/grade-your-pres.html">new tool</a> in helping you publish the best PR possible.  Whether you&#8217;re brand new at writing press releases or an experienced professional, HubSpot&#8217;s <a href="http://www.pressreleasegrader.com">PressRelease Grader</a> can help you improve your PR copy.  The tool will provide you with a &#8220;marketing effectiveness score&#8221; after analyzing the language, links, &#8220;search engine optimization characteristics&#8221; and content of your copy.</p>
<p><a href="http://thatsgreatpr.files.wordpress.com/2008/07/press_release_grader.jpg"><img class="size-medium wp-image-24 alignright" src="http://thatsgreatpr.files.wordpress.com/2008/07/press_release_grader.jpg?w=200" alt="" width="200" height="52" /></a></p>
<p>The best part is it&#8217;s <strong>FREE</strong> and simple to use!  Just copy and paste your PR into the system, add some other basic information such as company name and email, and you&#8217;re immediately provided with your score and suggestions on how to improve your copy.</p>
<p>Though not hard to use, the team over at <a href="http://hubspot.com">HubSpot</a> have even created a how-to video for their new tool:</p>
<p><a href="http://justinrlevy.com/2008/07/a-report-card-for-your-press-release/"><em>Click here to view the embedded video.</em></a></p>
<p>Head over to <a href="http://pressreleasegrader.com">PressRelease Grader</a> now and see how your latest press release scores.<br />
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