Last year we had a great group of people who I learned so much from in just a short amount of time.  If you’re able to attend, I’m sure you won’t be disappointed.

Want to know who else is stopping by to speak?  Check out the packed schedule below:

Wednesday, January 6 LVCC, North Hall, N256
(event runs from 8:30 AM to 12:15 PM)

8:30-9:00 a.m. “Real-Time Social Networking” – An opportunity to network with the speakers and delegates attending Social Media Jungle.

9:00-9:10 a.m. Welcome to the Jungle, Jeff Pulver

9:10-9:30 a.m. Consumer Marketing in the State of NOW, Jeff Pulver

9:30-9:45 a.m. Social Media Reputation, Dave Taylor

9:45-9:55 a.m. Brand Engagement in Social Media, Chris Rauschnot

9:55-10:20 a.m. Listen & Hear, Jeffrey Sass

10:20-10:30 a.m. Building Trust in Social Media, Eric Weaver

10:30-10:50 a.m. What’s Next in Social Media? Robert Scoble

10:50-11:00 a.m. Social Media ROI, Ben Grossman

11:00-11:10 a.m. Social Media Reciprocity, Warren Whitlock

11:10-11:25 a.m. Digital Presence in the NOW and Beyond, Dean Landsman and Dean Meyers.

11:25-11:35 a.m. Communication Strategies for Social Business, Susan Etlinger

11:35-11:45 a.m. Leveraging the Livestream in Consumer Marketing, Kevin Sablan

11:45-11:55 a.m. Social Media Lessons Learned during 2009, Justin Levy

11:55-12:15 p.m. Speaker Q & A (I think)

I hope to see you there and look forward to learning from you!

Click here to view the embedded video.

If you run a small business, how do you use new media for your business?  Has it been successful?  What tools do you choose to use?

Click here to view the embedded video.

The official description of Social Media Jungle on the CES event page is:

“The Social Media Jungle at the 2009 International CES brings to light how the advent of social media is changing the way we work and live. Sessions include state-of-the-industry updates and a candid look at how social media disrupts the workplace by empowering companies to lower burn rates. Plus, learn how companies can motivate consumers through social media to drive product sales without increasing costs.”

Here is a complete list of speakers and topics:

8:30 – 9:00: Real-Time Social Networking
9:00 – 9:20: Welcome to the Jungle, Jeff Pulver
9:20 – 9:40: Navigating the Social Media Seas, Chris Brogan
9:40 – 10:00 – Industry Perspective & Update
10:00 – 10:20 – Industry Perspective & Update
10:20 – 10:40 – What to Look for in Social Media Platforms in 2009, Robert Scoble
10:40 – 11:00 – Return on Social Media Investment, Ben Grossman
11:00 – 11:20 – [ break ]
11:20 – 11:40 – Learn, Baby, Learn: Turn Your Social Media Addiction Into An Asset!, Jeffrey Sass
11:40 – 12:00 – Social Media Principles, Chris Heuer
12:00 – 12:20 – Naked PR: What Marketers Need to Know in the Age of Social Media, Susan Etlinger
12:30 – 2:00 [Lunch Break]
2:00 – 2:30 – How Reporters Have to Think of Themselves as an Entrepreneur and a Publisher Using their Company as a Platform, Daniel Honigman
2:30 – 2:50 – New Media Strategy in Challenging Times: Conquering the 3 Screen World: Dean Landsman and Howard Greenstein
2:50 – 3:10 – How Small Business can use Inbound Marketing/Social Media to Help Increase Their Business, Justin Levy
3:10 – 3:30 – The Convergence of CE and Social Media, Jeremy Toeman
3:30 – 3:50 – Managing Your Reputation While Being Genuine and Authentic Online, Dave Taylor
3:50 – 4:10 – How to Botch an Agency Briefing (No Matter How Cool You Think Your Product Is), David Berkowitz
4:10 – 4:20 [break]
4:20 – 4:40 – How Trust Drives Transactions During a Down Economy, Eric Weaver
4:40 – 5:00 – Leveraging Social Media for the Social Good, Rebecca Bollwitt
5:00 – 5:20 – How New Media is Changing the World, Brian Reich
5:20 – 5:40 – Transforming Unemployed BabyBoomers via Social Media, Carlos Hernandez
5:40 – 5:45 – Wrap up

To signup to atted Social Media Jungle or for more information, please visit the Social Media Jungle at CES event page.  The cost of this event is $295 in advance and $395 on-site.  In addition to the actual event, there will also be a meetup later that night…and what better place to have a meetup then on the Las Vegas Trip!

If you are able to come, please please please let me know either in the comments below or on Twitter (@justinlevy)!

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“The problem with trying to determine the ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.”

Just like everyone else, I face this question constantly, especially from my efforts in social media with my Argentinean steakhouse and food blog.  I thought Jason’s quote above nailed everything that I had been thinking because I don’t try to measure the specific ROI on my efforts.  But, it is a lot different when you’re the owner versus when you need to explain it to a prospective client, investor, business associate or anyone else for that matter who is outside of the social media circle.

Last week I had the opportunity to attend Social Media Jungle (full video stream here) which was organized and hosted by Jeff Pulver.  During the conference, one of the speakers was Ben Grossman who spoke on just this very topic.  I really like how Ben addressed the question of ROI for social media by discussing using ROBI (Return on Brand Investment) and ROCI (Return on Customer Investment) as measurements instead of the traditional ROI.

If you have 20 minutes to spare, I highly recommend viewing this video of Ben’s presentation.

Click here to view the embedded video.

So, what are your thoughts?  What do you tell your clients, friends, family or business associates when they ask you what the ROI for all of “playing around” on social media is?

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