Exploring how social media humanizes business…
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by Justin Levy on January 12, 2010
Coca-Cola has updated their social media policies (or principles, as Coca-Cola is calling them). Guess what? The policies are only 3 pages in length. Yep, that’s it. 3 pages. One of the largest brands in the world that sells into 200 countries with dozens of products and billions of dollars in revenue has figured out [...]
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by Justin Levy on December 6, 2009
I’m often asked about the story of my little steakhouse, Caminito Argentinean Steakhouse, in Northampton, MA. It’s not often that I write about our full story. Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook. I thought it may provide for an interesting read for you and may give [...]
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by Justin Levy on December 3, 2009
This was originally posted over on workshifting.com which is a project that New Marketing Labs works with Citrix Online on. David Baeza of the Citrix Online team wrote the following post and I thought you would find it interesting ’round these parts. It showcases how Citrix Online chose to use social media, as opposed to [...]
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by Justin Levy on November 12, 2009
Were you as amazed as most of the rest of the country when Barack Obama seemingly came out nowhere to take the 2008 Presidential election by storm? Have you sat back and scratched your head wondering how the Obama campaign did it? Are you amongst the group that wants to understand how they built such [...]
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by Justin Levy on October 14, 2009
One of the most inspiring and captivating presentations of the Inbound Marketing Summit was the keynote that Chris Brogan delivered. Yes, I work with him at New Marketing Labs. No, that is not why I feel the need to pimp the hell out of this presentation. I have the distinct opportunity to hear Chris speak [...]
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by Justin Levy on October 12, 2009
A few weeks before the Inbound Marketing Summit took place, Chris Penn and I were discussing what he should speak about. Of that discussion came the decision to do the presentation on how to determine the ROI of social media. Figuring out social media ROI continues to be a very hot topic not only for [...]
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by Justin Levy on May 8, 2009
Yes, you read the title right. I want to know how naked are you. Do you prefer to wear a parka, hoodie, t-shirt, undershirt, jeans and everything else possible to cover yourself up? Or do you prefer to run around completely naked? Maybe you’re somewhere in between. You’re probably partially confused right now. I haven’t [...]
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by Justin Levy on May 2, 2009
One of the reasons why we all love Twitter is the ability to have instantaneous one-on-one conversations with like-minded folks. Until recently Twitter was like a closed community to marketing and tech geeks but as more businesses, celebrities and mainstream media pick up on it, Twitter is seeing growth of mind-blowing rates. Unique visitors grew [...]
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by Justin Levy on March 31, 2009
Recently I had the opportunity to speak at Social Media Jungle: Boston hosted by Jeff Pulver. The topic of my presentation was how brick and mortar businesses can use social media to drive sales.
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If you run a small business, how do you use new media for your business? Has it been successful? What tools [...]
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by Justin Levy on February 20, 2009
Today, Danny Brown takes over my blog with a guest post about eating and social media…two of my favorite things
I’m a man that likes his food. While I may not always be the healthiest of eaters, I do try and stay away from the junk and eat as much homemade food as possible. [...]
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