May 10, 2010
One of my areas of interest continues to be how social media is being used by government, at all levels (Federal, State and local), military, and politics. We have seen plenty of examples of how government and politics (sometimes one of the same) are using social media. We have even seen how some branches of the military, such as the Air Force, are using social media. But, what we don't usually get to learn about is how these groups organize their social media efforts. Following the social accounts is helpful but gaining insight into why and how they're engaging in social media begins to allow us to shape the way that we can measure their success (or failures) online.
January 12, 2010
Coca-Cola has updated their social media policies (or principles, as Coca-Cola is calling them). Guess what? The policies are only 3 pages in length. Yep, that's it. 3 pages. One of the largest brands in the world that sells into 200 countries with dozens of products and billions of dollars in revenue has figured out how to boil their social media policies down to only the nitty gritty.
December 6, 2009
I'm often asked about the story of my little steakhouse, Caminito Argentinean Steakhouse, in Northampton, MA. It's not often that I write about our full story. Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook. I thought it may provide for an interesting read for you and may give you some insights or be helpful to you for application into your industry. Once you're done reading, or even before you start reading, make sure you download the WOMMA Metrics Guidebook.
December 3, 2009
This was originally posted over on workshifting.com which is a project that New Marketing Labs works with Citrix Online on. David Baeza of the Citrix Online team wrote the following post and I thought you would find it interesting 'round these parts. It showcases how Citrix Online chose to use social media, as opposed to more traditional tactics, to deal with some adversity that their team recently faced. In the comments below let's discuss your thoughts on using social media to manage adversity.
November 12, 2009
Were you as amazed as most of the rest of the country when Barack Obama seemingly came out nowhere to take the 2008 Presidential election by storm? Have you sat back and scratched your head wondering how the Obama campaign did it? Are you amongst the group that wants to understand how they built such a strong community, both online and offline? Need a break from the regular onslaught of business, marketing, and self-help books? If you're whipping your head up and down, first, stop. We wouldn't want you to get whip-lash. Now, don't even bother watching the video below and go buy 5 copies of The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory
(Amazon affiliate link) by David Plouffe. Enough said.
October 14, 2009
One of the most inspiring and captivating presentations of the Inbound Marketing Summit was the keynote that Chris Brogan delivered. Yes, I work with him at New Marketing Labs. No, that is not why I feel the need to pimp the hell out of this presentation. I have the distinct opportunity to hear Chris speak often where I see him develop concepts that he then takes on to other cities. He usually shares his thoughts on where these tools are taking us and how it's changing the way we work, think and interact. Usually a few concepts spark conversations and get retweeted and shared around. But, at the Inbound Marketing Summit, on that day, Chris was in a different zone.
May 8, 2009
Yes, you read the title right. I want to know how naked are you. Do you prefer to wear a parka, hoodie, t-shirt, undershirt, jeans and everything else possible to cover yourself up? Or
do you prefer to run around completely naked? Maybe you're somewhere in between. You're probably partially confused right now. I haven't told you what the weather is like and where you're going. Does it really matter? Would you really ever agree to run around completely naked? (Remember, public blog post...don't answer that :) )
May 2, 2009
One of the reasons why we all love Twitter is the ability to have instantaneous one-on-one conversations with like-minded folks. Until recently Twitter was like a closed community to marketing and tech geeks but as more businesses, celebrities and mainstream media pick up on it, Twitter is seeing growth of mind-blowing rates. Unique visitors grew from 7.9 million in February 2009 to 14 million in March 2009. So, as Twitter becomes more mainstream, how do you wade through all of the noise and find people to follow and interact with who provide value to you or your business?
March 31, 2009
Recently I had the opportunity to speak at Social Media Jungle: Boston hosted by Jeff Pulver. The topic of my presentation was how brick and mortar businesses can use social media to drive sales.
