As engagement and sharing on Twitter, Facebook and other social tools continues to increase, many bloggers are noticing a sharp decrease in comments on their blogs. Of course, that doesn't mean that interest is declining. RSS and email subscriptions, site traffic and social sharing may all be continuing to increase. These are tracked through a variety of tools and even popular commenting system Disqus scours social networks to find blog posts being shared and displays those as "interactions".
The following is an excerpt from my new book, Facebook Marketing. If you haven't picked up your copy yet, you can check out this excerpt, read a few reviews and then decide if you think it will be helpful to you.
Have you had a chance to pick up your copy of Facebook Marketing yet? If you're still deciding whether or not it is worth your $20-ish, you might wander over to a few of the reviews so far of Facebook Marketing to see if that helps to convince you.
Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company. Especially when you're first starting out, the win of a single customer could be what pays the light bill for the month or the loss of a single customer could be enough to put the company on life support. For those of you reading this who work at a startup, if there were a set of tips from a successful startup that would help you be a better marketer at your company, you'd want to know about it, right?
For the past few days I have been staying in England for the annual Goodwood Festival of Speed. While the event has been a once-in-a-lifetime experience because of the cool work we've been doing with The Henry Ford and their future Racing in America exhibit, it's also been extremely frustrating being here for one reason: lack of access to the internet. Go ahead, chuckle and get it out of your system.
One of the most engaging features of LinkedIn, Groups, has been been refreshed and is starting to roll out to their users, now at 70 million worldwide.
If you're anything like me then every time you see CTU headquarters, the White House Situation Room or any other fusion center-styled office space, you wish you could have a similar set up. Imagine if you could have your own Situation Room to monitor everything going on online around you and/or your company. I'm sure you can immediately think of how you would arrange it, right? Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you're not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry. Ok, maybe I got a little carried away. Until earlier today I thought this was a far-fetched dream of mine until I came across an interesting Mashable post highlighting what Gatorade is up to.
Early yesterday morning while walking my dog, Sasha, I noticed a vehicle in my parking lot had been vandalized. The car was sitting on two slowly buckling milk crates and it was missing all four of its wheels. As I walked past that vehicle I realized that another vehicle beside it had one of its windows smashed. I called out management offices as I was heading into the office to alert them and get the police en route.
A recurring topic seems to be whether or not social media is a fad. Personally, I'd like to think that we're past having to justify whether or not social media will disappear any time soon. But then I interact with my circle of family and friends that aren't marketers or involved with social media beyond possibly looking at friends photos on Facebook and I realize that social media is still an unknown for many. Do you experience the same frustrations? Are you constantly justifying why people log into Twitter to tell the world what they had for dinner?
One of my areas of interest continues to be how social media is being used by government, at all levels (Federal, State and local), military, and politics. We have seen plenty of examples of how government and politics (sometimes one of the same) are using social media. We have even seen how some branches of the military, such as the Air Force, are using social media. But, what we don't usually get to learn about is how these groups organize their social media efforts. Following the social accounts is helpful but gaining insight into why and how they're engaging in social media begins to allow us to shape the way that we can measure their success (or failures) online.
Are Blog Comments Dead?
As engagement and sharing on Twitter, Facebook and other social tools continues to increase, many bloggers are noticing a sharp decrease in comments on their blogs. Of course, that doesn't mean that interest is declining. RSS and email subscriptions, site traffic and social sharing may all be continuing to increase. These are tracked through a variety of tools and even popular commenting system Disqus scours social networks to find blog posts being shared and displays those as "interactions".
The Two Faces of Privacy on Facebook
The following is an excerpt from my new book, Facebook Marketing. If you haven't picked up your copy yet, you can check out this excerpt, read a few reviews and then decide if you think it will be helpful to you.
Reviews of Facebook Marketing
Have you had a chance to pick up your copy of Facebook Marketing yet? If you're still deciding whether or not it is worth your $20-ish, you might wander over to a few of the reviews so far of Facebook Marketing to see if that helps to convince you.
The ABCs of Startup Marketing
Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company. Especially when you're first starting out, the win of a single customer could be what pays the light bill for the month or the loss of a single customer could be enough to put the company on life support. For those of you reading this who work at a startup, if there were a set of tips from a successful startup that would help you be a better marketer at your company, you'd want to know about it, right?
Being Blocked from the Social Web
For the past few days I have been staying in England for the annual Goodwood Festival of Speed. While the event has been a once-in-a-lifetime experience because of the cool work we've been doing with The Henry Ford and their future Racing in America exhibit, it's also been extremely frustrating being here for one reason: lack of access to the internet. Go ahead, chuckle and get it out of your system.
An Overhaul to LinkedIn Groups
One of the most engaging features of LinkedIn, Groups, has been been refreshed and is starting to roll out to their users, now at 70 million worldwide.
Gatorade’s Social Media Command Center
If you're anything like me then every time you see CTU headquarters, the White House Situation Room or any other fusion center-styled office space, you wish you could have a similar set up. Imagine if you could have your own Situation Room to monitor everything going on online around you and/or your company. I'm sure you can immediately think of how you would arrange it, right? Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you're not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry. Ok, maybe I got a little carried away. Until earlier today I thought this was a far-fetched dream of mine until I came across an interesting Mashable post highlighting what Gatorade is up to.
Not Responding to Alarms
Still Think Social Media Is A Fad?
A recurring topic seems to be whether or not social media is a fad. Personally, I'd like to think that we're past having to justify whether or not social media will disappear any time soon. But then I interact with my circle of family and friends that aren't marketers or involved with social media beyond possibly looking at friends photos on Facebook and I realize that social media is still an unknown for many. Do you experience the same frustrations? Are you constantly justifying why people log into Twitter to tell the world what they had for dinner?
The Joint Chiefs of Staff 2010 Social Media Strategy
One of my areas of interest continues to be how social media is being used by government, at all levels (Federal, State and local), military, and politics. We have seen plenty of examples of how government and politics (sometimes one of the same) are using social media. We have even seen how some branches of the military, such as the Air Force, are using social media. But, what we don't usually get to learn about is how these groups organize their social media efforts. Following the social accounts is helpful but gaining insight into why and how they're engaging in social media begins to allow us to shape the way that we can measure their success (or failures) online.