Exploring how social media humanizes business…
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by Justin Levy on January 20, 2010
Imagine if you walked up to a vending machine, dropped in a couple dollars, made your selection and a soda popped out. Seems completely normal, right? Now, what if another soda came out. Possibly the computer on the fritz but kinda cool, huh? But, what if it kept spitting out soda after soda, started pouring [...]
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by Justin Levy on January 13, 2010
In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS. HubSpot serves mostly small and medium businesses in a cross-section of verticals. Therefore, the results are not surprising. In doing educational seminars and speaking to a [...]
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by Justin Levy on January 12, 2010
Today Facebook launched the ability to reply to comments (status updates, photos, videos, and Wall posts) via email.
While this isn’t a major platform upgrade, it would appear that it will drive more engagement with Facebook. This will occur for 3 main reasons:
Many of us live in our email therefore we’re likely to respond faster to [...]
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by Justin Levy on January 12, 2010
Coca-Cola has updated their social media policies (or principles, as Coca-Cola is calling them). Guess what? The policies are only 3 pages in length. Yep, that’s it. 3 pages. One of the largest brands in the world that sells into 200 countries with dozens of products and billions of dollars in revenue has figured out [...]
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by Justin Levy on January 4, 2010
Are you getting ready to make the yearly trek to Las Vegas to check out all things electronics at CES? If you are, you should consider attending the Social Media Jungle being hosted by Jeff Pulver. I’ve had the opportunity to speak at a few of the Social Media Jungle events that Jeff has put [...]
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by Justin Levy on January 3, 2010
Don’t you wish you knew what the magic trick was to going viral? Wish you could get your video viewed by more than your mother, best friend, and dog? While there is definitely more advanced advice available, it does all start with the basics. Matthew Liu, the YouTube Product Manager over at Google, explains some [...]
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by Justin Levy on January 3, 2010
All across the interwebs over the past several weeks bloggers have been posting their recaps of what happened in social media during 2009. But, one of these recaps, in my opinion, stood out from the rest of the pack. That recap was the one that Rob Cottingham recently published. Why? Not only did it capture [...]
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by Justin Levy on January 1, 2010
Recently, Jason Peck of eWayDirect asked me and a handful of other people what our 2010 online marketing predictions were. Jason then rolled all of those predictions up into a pretty cool eBook. I really enjoyed reading what the other contributors think will happen in the online marketing world over the course of the next [...]
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by Justin Levy on December 6, 2009
I’m often asked about the story of my little steakhouse, Caminito Argentinean Steakhouse, in Northampton, MA. It’s not often that I write about our full story. Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook. I thought it may provide for an interesting read for you and may give [...]
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by Justin Levy on December 3, 2009
This was originally posted over on workshifting.com which is a project that New Marketing Labs works with Citrix Online on. David Baeza of the Citrix Online team wrote the following post and I thought you would find it interesting ’round these parts. It showcases how Citrix Online chose to use social media, as opposed to [...]
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