Now that you’re back home, you put together your workout plan based on a few “have killer abs in 10 days” and “flab no more in 25.2 days” type articles in the magazines you bought. The next morning you pop out of bed and head to the gym.  A few exercises in and you’re exhausted. Remember, you haven’t worked out in forever.  You head home, take all of your new supplements and cook a healthy meal.

You maintain this routine for the next week or so with your motivation at an all-time high. Saturday comes around and you’re ready to weigh yourself. You *must* have lost a bunch of weight since you’ve gone to the gym with your new clothes, superhuman sneakers, fitness magazines, supplements and healthy eating (minus the occasional grazing of snacks). You step on the scale and you’re horrified to see you only lost a couple pounds. Disappointed you walk away and wonder why. You’ve been so focused on getting healthy so what happened?

The problem is that you were focused on the wrong things. You were focused on feeling like you were getting healthy instead of actually working on getting healthy. You got caught up in the cool clothes, supplements and quick fixes that the fitness magazines told you would work. See any correlations to social media?

We get caught up in fiddling around with the spacing between our social sharing buttons or the fastest shortcut to more followers or to having the newest gadgets that will make your content amazing. We become frustrated when we’re not in the “Top 25 Twitter Users for the First Week of January” list. We become disenchanted, blow social media off and claim that it doesn’t work.

Getting in shape (and staying in shape!) and long-term success in social media both require the same thing: focusing on what matters. The people who I know that are really in shape rely on a basic set of equipment and exercises. Every day they have to make a conscious decision to make time to workout, cook healthy and other things such as getting enough sleep, take supplements or however else they lead a healthy lifestyle. They grind on an ongoing basis with a focus on small wins (e.g. trimming a few seconds off their mile) and achieving long-term goals (e.g. lowered blood pressure).

This holds true for social media, as well. Many of the folks that are looked up to in social media have gotten there because they grind it out every day. Whether it’s writing new blog posts, doing research, engaging in social channels or any number of other tasks, they are consistent. They didn’t buy their followers, they earned them. They just didn’t get a keynote speech handed to them, they worked their tails off for years producing content and building their resume as a professional speaker.

You may be shaking your head at this point saying that you know all of this – it’s all old-news. However, every morning I see people at the gym focused on the wrong things. And every day I see people in social media who are focused on unimportant tasks or hunting for the next shortcut.

There is no magic pill.  Stop trying to take shortcuts. Understand what really matters. Stay consistent. Stay focused. Any questions?

A favorite hobby of many in this industry seems to be telling people that they’re doing “it” wrong, whatever “it” is in the given conversation. Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms. One area that has never ceased to die down and has continued to be hotly debated is blogging platforms. A day doesn’t go by that I don’t read a conversation online debating WordPress, Tumblr and Posterous. Other blogging platforms such as SquareSpace, TypePad and MovableType enter the discussion too but the main focus has been between the big 3.

Some people want to debate the technical aspects of the platforms. Some want to debate the ease of use. Others want to debate which has the most active community. Debate is good. It’s healthy for the industry, especially as it continues to mature. However, telling people that they’re wrong for wanting to test new platforms and experiment isn’t healthy. It discourages the creation of content, which is where the focus should be.

I have public and private blogs on all three platforms and manage blogs that are based on other platforms as well. All of them have their pros and their cons. The one you choose is dependent on the type of content that you want to create and your preference for ease of use. There is plenty of fantastic blogs that run on each platform. Because they’re on one platform or another doesn’t make the content on them any different.

I have considered moving this blog off of WordPress and over to Tumblr to allow me to more easily share shorter form content such as quotes or post a quick video that I come across without feeling the need to elaborate at length about it. Whether or not I decide to experiment and transfer this blog will not be done because it is right or wrong, it will be done because of my desire to create content and deciding the type of content that I want to provide to the community at-large.

Whichever platform you choose to create content on, don’t be ashamed of it and don’t let anyone tell you it’s wrong. Do research on the pros, cons and how each compares, decide what you want for yourself and your community and then experiment for a while with each platform. Deal?

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Photo Credit: ladybeames

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric.

One thing that has struck me lately is the reliance on “media impressions” as a measure of success in PR campaigns.

For those that don’t know what media impressions are, they are the number of people who MAY have seen an article, heard something on the radio, saw it on TV or read it on a website or blog. The impressions are simply the media outlet’s circulation, viewership, listenership or readership number. That means that if your PR team reports that a specific article had 8.2 million impressions, that article MAY have been seen by 8.2 million people if 100% of all readers read that article on that day. It doesn’t take into account if someone doesn’t read the article for any variety of reasons. So, when you report that a launch was a success based on the media impressions, you’re basing your measure of success on a number that has a built in unknown error rate.

Additionally, what affect on the bottom line do media impressions have? Sure, we can agree that media impressions equal brand awareness because at least some portion of that readership will read the article about you and the more articles they read about you and the more that your brand is in front of them, the more likelihood your company is to remain top-of-mind in their time of need. Before you take out the daggers, I believe brand awareness is very much needed within companies. But, how are you measuring that brand awareness back into actual dollars?

Let’s translate this into a tangible example: If 2,000 cars drive by my restaurant on a daily basis and therefore I have a pretty sign with our logo and general information on it and not a single one of the people in those 2,000 cars ever comes into the restaurant, where does that leave me? I can’t go to the bank and tell them that I get approximately 2,000 impressions per day. That’s not going to pay back the loan. That’s not going to pay the servers. What pays this overhead are people sitting down and ordering a meal.

This debate is similar to the number of followers one has on Twitter. How many people actually read your tweets? Of that number how many actually take action from one of your tweets? How about on your Facebook Page. Facebook now reports the number of impressions per update on a Page. Does that mean anything? What does 8,589 impressions on a Facebook status update *really* mean? How does that track back to your sales pipeline?

You can see the trend here. We report success based on impressions, whether they’re media impressions, Twitter followers, RSS subscribers or Facebook likes. We rely on a number of people that MAY have seen our content as opposed to the actual number of people that did read it, the number of people who took action and the number of people that bought.

When I’ve brought this question up to colleagues and friends, they all agree that these may not be the best metrics but it’s better than nothing so we standardize our reporting to determine success on the number of impressions that we may receive. I do think it’s an important metric but it can’t be the end-all, be-all, let’s go grab beers and celebrate our success-type of metric. It should be ONE part of your reporting, not your whole report.

What are your thoughts? Maybe more seasoned PR professional will have a different view and I’d love to hear your thoughts on the topic. Are media impressions a useless metric?

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Photo Credit: m.eckelberg

What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. When they execute a mission they’re relying not just on their skills, they’re relying on their training. In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors.

Our ability to prepare and train for such situations is what will help us when everything hits the fan, the boss is calling, emails are flying in and you’re sitting there trying to figure out what to do. Darren Rowse tweeted out a quote from Bear Bryant that said: “It’s not the will to win, but the will to prepare to win that makes the difference.” It’s in the preparation that separates the good from the great.

With the 24/7 news cycle and the fire hose of information that is always coming at us, it is surprising the number of people that I speak with who don’t have a digital crisis communications plan. Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. But for every major crisis that we hear about there are thousands of crises which will never bubble up to the surface that are the little situations that we deal with on a daily basis. If we’re able to mitigate or solve the issue then it doesn’t grow into a case-study level crisis.

These plans don’t have to be overly complex or difficult to understand. In fact, they need to be written in easy-to-understand language so that when it comes time to take the plan of the shelf and execute against it, everyone isn’t left scratching their heads at a weird acronym or section of legalese. Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online, I have been thinking about digital crisis communications and the basic steps to developing a plan.

Using bits from the Radian6 playbook and my own experiences, I have boiled it down into 11 steps to developing a digital crisis communications plan. Some of these steps may not apply for your company depending on the size of company, whether you have an international customer base and several other factors.

11 Steps to Developing a Digital Crisis Communications Plan

1. Choose and set up your monitoring platform(s)

Choose the platform that is right for your company. There are plenty of them out there and even if you’re not ready to move to a premium solution yet, you can still grow bigger ears for free.

2. Determine your monitoring schedule

After you have selected and set up your monitoring platform you need decide what your monitoring schedule will be. Who will be involved? What times will they be monitoring? Will it be active or passive monitoring? Do you need international support? All of these questions will need to be answered to determine what your monitoring schedule needs to be.

3. Ensure local language support teams

If you have an international customer, partner or vendor base then you need to ensure you have the capabilities to respond in local language to any crisis that may occur. In the U.S. we tend to be an ethnocentric society who believes that our way is the right way. That how and when we communicate is the same everywhere. However, that is far from the case. You need folks on your team that understand, can monitor and respond in local language.

4. Determine what constitutes a crisis

What constitutes a crisis for your company? Not everything will be a “run around the office with your hair on fire” type of crisis (well, hopefully not!) but you need to have an ability to rate or grade the situation to determine whether something is escalating to crisis-level. You may choose a numerical score or a letter grade. You can use a severity grid such as “xx number of comments in 24 hours” or make it situation-specific. Whatever it is, make sure you understand what a crisis is for YOUR company.

5. Determine what you WILL respond to

It is important to have listed what your company is willing to respond to. These may be general inquiries such as customer service/support issues, product inquiries or publicly available information.

6. Determine what you WILL NOT respond to

Equally, if not more important is having listed what your company WILL NOT respond to. These may be legal or financial inquiries that are not publicly available, potentially inflammatory comments or something that the company does not possess the ability to properly respond to.

7. Form your digital crisis communications team

You need to form a digital crisis communications team that is comprised of stakeholders from across the business. Depending on the severity of a crisis and who it involves, it will mean that different stakeholders will need to be activated. Therefore they need to be aware of and bought in to the plan because not only will you turn to them during the crisis for support, they’re the experts of their respective areas. For example, Legal may want to be involved in anything that involves an employee issue. HR may not want to be involved in customer support issues, even if escalated to a crisis-level. Another team may prefer to be notified after it has been resolved, just as a FYI. It is important to understand these dynamics and the level of involvement needed and wanted. Some members of your core digital crisis communications team should include:

• Internal Communications
• Marketing
• PR
• HR
• International Teams
• Customer Service
• Agency Support

You may also have an extended team that could include: Creative, Web Development, Customer Insights, SEO, Sales and any other relevant teams, depending on the size of your company.

Be sure to include contact information for every member and proxy/backups for each person.

8. Escalation ladder and flow

Who needs to be notified and when. It’s as simple as that. Have a simple grid that lists who is notified, when, how fast and the method of communication. For example, an email will be sent to the VP of Corporate Communications. If no response is received within 30 minutes, it will be escalated to the SVP of Marketing.

9. Who will respond on the company’s behalf

It’s important to determine who will respond on the company’s behalf. Who will be the online spokesperson for your company. Remember that it may not be the same person every time. You probably don’t want your CEO responding to every inquiry during a crisis. But, you may want to call them in for a high profile response, an influential website or an interview. List who is authorized to respond and under what circumstances.

10. What to report on and how frequently

During and following a crisis the executives and managers will want to understand what happened, how it was handled and what affect it had on the company. Determine what that frequency is that they want and what they’re interested in having reported. During the crisis you may report every hour then move to once per day, once per week and then a final report. Agree to this so there is no confusion on when and what will be reported.

11. Build support beams

You can’t do this alone and you shouldn’t attempt to. Make partnerships, build a team and develop internal support for your plan. It will be important during a crisis and you will be thankful for developing these partnerships ahead of time.

Below is a slide deck that I put together that’s part of a speech I give on digital crisis communications. If you can view it below, you can find it over on Slideshare.

 
 
Does your company have a digital crisis communications plan? Has your company had to execute against this plan yet? What were your experiences?

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Photo Credit: Will Scullin

When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right.” With well north of 500 million users who spend over 700 billion minutes per month on Facebook, companies are increasingly interested in how Facebook can be leveraged as part of their marketing campaigns. It’s only natural. Many companies jump in and set up a Facebook Page but aren’t really sure where to go from there. There is no strategy. No goals. No content calendar. Nada. The Facebook Page has been created and viola, all is done. Throw the Facebook logo on your marketing materials and everyone will flock to the Page. While you and I know this isn’t true, this is a consistent issue and one that I’ve run into more times than I can count.

As with any aspect of your marketing, if not done with thoughtfulness and some planning, just setting up your Facebook Page could become disastrous, frustrating and lead to abandoning something that could be a powerful way to build and connect with your community. Over the past couple years of working with clients when I was at New Marketing Labs, researching and writing my book and being an active user on Facebook, I have put together the 9 deadly sins of Facebook Pages (and their administrators). There surely are many other “sins” and many, if not all of them, apply to other social networks as well.

9 Deadly Sins of Facebook Pages and Their Administrators

Not having any goals

One of these days we will be able to stop talking about the need for goals in social media but so many companies are still just jumping in without knowing why they are doing it and what success looks like for them. You need to have goals. Whatever they may be, whatever success looks like for you, you must have goals. It could be that you want to gain 25 “likes” so you can get your custom URL. You could want your Facebook Page to become a top 10 referrer of traffic to your website. It doesn’t matter what the goal is, it matters that you have goals and a timeline for achievement.

Thinking it’s about YOU

It’s never about you. It’s never been about you. Make it about your community and you’ll find that you will reap far more benefits. It’s really that simple.

Page abandonment

I’m just as guilty of this as the next person managing Facebook Pages. It’s very easy to set up a Page, get all excited about it and then not touch for week’s on end. Not only are you missing out on opportunities to engage with your community on a platform where they’re spending an average of 55 minutes per day, you’re also hurting yourself with increasing your chances of appearing in your fans newsfeeds. If you’ve never read about the EdgeRank algorithm and how Facebook decides what appears in the newsfeed, stop reading this and go read this excellent article by TheNextWeb.

Acting like a robot

This is another one of those face palm moments that I have when I see a brand automating their content to Facebook. Twitter and Facebook are two separate platforms. Treat them as such. Do not post your tweets automatically to Facebook as status updates. Take the time to actually engage on Facebook. Create custom content that’s specific for your Facebook community.

Lack of engagement

If your community is taking time out of their schedule to engage with the content that you’re creating on Facebook, you can take the time to engage with them. Sure, every single comment or like doesn’t have to be responded to and sometimes you will have people there just trying to pick an argument with you or your company. You also don’t need to run down a list of comments with “Great, thanks” type comments. Use your best judgment and take the time to be thoughtful in your responses.

Inconsistency

This is the step prior to complete page abandonment. If you’re inconsistent with creating content and engaging in Facebook, then you can’t expect to have an active community. Not only will it hurt your EdgeRank from a technical perspective, your community won’t be used to the rate at which you produce content. You won’t be one of their “must check” Pages just like if you’re not active on your blog or other platforms, they will quickly move on there, as well.

Giving up too quickly

Just because there are 500 million people on Facebook doesn’t mean that within 3 days of launching your Facebook Page you will be reaching Lady Gaga or Justin Bieber levels. Success on Facebook is just like most other aspects of life: it takes hard and sustained work. You will not be cashing bonus checks a week after launching your Facebook Page just because you launched your Facebook Page.

Using too many tabs

Just because you can create multiple customized tabs doesn’t mean you should. Your Facebook Page is not your website, just on Facebook. If your Facebook Page strategy includes 18 custom tabs, slap yourself. Having a custom landing tab for your Facebook Page is an excellent way to carry brand consistency and to engage with your community as soon as they hit your Page. Having other content on another tab that may be relevant if they choose to “like” your Page can be useful to them. But, too many tabs and they will be confused, turned off and annoyed…the ninth deadly sin.

Annoying your fans

Just as you shouldn’t be inconsistent in your rate of posting content to your Facebook Page, you also shouldn’t post so much content that you annoy your fans. The fact that they clicked the “like” button doesn’t mean that they’re telling you “pummel me with updates and messages.” The fact that you can message your fans doesn’t mean that you should do it so much that it becomes annoying to you. Multiple times I have un-liked a Page or un-friended someone for too frequent of updates. This is your community and it can be a vibrant and successful community if you nurture them well. Always remember that.

There you have it, these are the 9 deadly sins of Facebook Pages. What are other “sins” that you see on the Facebook Pages that you visit?

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Photo Credit: Thomas Hawk

As we have traveled across the country over the past couple years we have met so many people especially small (to medium) business owners that are jumping up and down looking for help in generating more leads, increasing sales, getting more foot traffic, more reviews and more conversations about their products or services. When we’ve had the chance to sit down and chat with these people we’ve asked them where they needed help. Their answer? They need help with everything from developing a strategy to setting up and optimizing their social accounts to designing a new website that is search engine optimized, designing listening and monitoring portals, email marketing and how to measure all of it. This is not too dissimilar from the enterprise brands that we work with at New Marketing Labs however small businesses have some unique needs, concerns and it takes someone with experience in small businesses to fully understand it all.

Over the past several months our team has been working on how we could be more helpful to small businesses. During this time, I’ve done a lot of thinking on what I’ve done at Caminito Argentinean Steakhouse over the past few years and what my competitors and the other businesses in the town where our restaurant is aren’t doing. I’ve also been researching hundreds of small business websites, online communities and talking with people in my local community to understand what their knowledge base is of social media and what they think of their current marketing plans (or if they even have one, in many cases).

With all of that knowledge and experience in hand, I’m really happy to announce the launch of Red Pin Marketing. Red Pin Marketing is powered by the great team at New Marketing Labs and backed by CrossTech Ventures. Our goal is simple: to help small businesses with their social media and digital marketing efforts. We want to help you leverage these tools to level the playing field, increase sales and grow your business.

Before you start hyperventilating, don’t worry, New Marketing Labs isn’t going anywhere. We’re still busy helping our amazing clients, working with fantastic partners and working on the Inbound Marketing Summit 2011. I’ll still be around adding my assistance as the team needs it but I will be donning a new hat as the Executive Director of Red Pin Marketing. Chris Brogan will lend his advice, guidance and mentorship to Red Pin Marketing as an Entrepreneur In Residence advisor. There are a few other changes over at NML that you Chris talks about in this post.

There is so much more to come in the days and weeks ahead that we’re really excited to begin sharing with you (including our website!). But, since I’m like a 2 year old on Christmas morning, I couldn’t keep it a secret any longer and just had to share it with you.

If you’re the owner of or work in a small to medium business, I’d like to invite you to sign up for our free small business newsletter. We have some special projects and info that we’ll be sharing that won’t be available anywhere else except in the newsletters, including one that we’ll be launching in the next few days. Make sure you don’t miss out by signing up today.

It’s an exciting time around New Marketing Labs, Red Pin Marketing and The Pulse Network.

As always, thanks for your support and all that you do. My goal is to continually be helpful to you and hopefully this is another way that I can fulfill that goal.

Did I ask you yet to sign up for the new small business newsletter?

However, whenever I conduct social media training sessions for groups of professionals, the platform that they always request we spend the time most time on is LinkedIn. It is the platform that they’re the most familiar with and trust the most. They can clearly understand the benefits of putting time into LinkedIn. Twitter, Facebook, YouTube, Flickr and the other social networks require more convincing for them to grasp the value that they can extract, besides any personal value such as staying connected with family and friends.

Have you kept your LinkedIn profile updated? When was the last time you provided a recommendation for someone? Are you taking time to explore Groups and Answers?

If you’re like me then you could be spending more time within the LinkedIn ecosystem using it more effectively, reaping benefits and building your foundation prior to needing your network. As with many things in life, what you get out of LinkedIn will only be as good as what you put in. So, here are 8 tips to get more out of LinkedIn that you can start doing today. Heck, you might even get a few extra sales out of using LinkedIn.  They may seem like basic tips but sometimes refreshers are good to remind us to keep up with the basics.

8 Tips to Get More Out of LinkedIn

1. Fill out your profile completely including customizing your URL with your name. It’ll only take 4 minutes to optimize it.
2. Connect with colleagues, friends, and others in your profession and areas of expertise/practice.
3. Find relevant Groups to join and begin participating in them.
4. Post relevant, helpful information via status update such as industry news and important updates.
5. Search Answers for questions relevant to your industry and your areas of expertise. Provide thoughtful and helpful answers to show expertise in subject matter.
6. Follow companies to receive regular updates on their status.
7. Search on general terms and industries to find new industry peers to connect to.
8. Write recommendations for colleagues and others in your network. Also, ask for recommendations, where applicable.  Need some tips on writing a good LinkedIn recommendation? Here are a few.

If you’re looking for even more tips on maximizing the potential of LinkedIn, I’d go grab a copy of Lewis Howes‘ book, LinkedWorking (affiliate link).

Do you find LinkedIn to be valuable? What other tips would you add to this list?

Oh yeah, and if we’re not connected, come find me over on LinkedIn (http://linkedin.com/in/justinlevy). Use this email address: linkedin [at] justinrlevy [dot] com.

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Photo Credit: mariosundar

This morning started like every morning usually does, with me taking Sasha outside for her morning walk before heading to the office. I use the time that I walk her in the morning to gather my thoughts for the day, check and process email, jump into Twitter for a minute or two and read Playbook.

Sasha runs down the steps and outside with reckless disregard to my personal safety and therefore it can make it interesting to attempt to do all of those things while still trying to hold onto her leash and keep my shoulder nicely in its socket. As has happened before, I was busy writing a tweet while trying to walk down the steps. With a 60 lb dog charging ahead, I missed a step and stumbled a bit. Still determined to finish the tweet, I continued trying to type with one hand as we walked outside and ran into some scaffolding that’s set up for a little work that’s being done around my complex.

This series of events got me thinking of all of the times when tweeting, updating your Facebook status, texting, sending an email or just about anything else with a smartphone is probably not a smart idea. I then, of course, took to Twitter and Facebook, while still walking Sasha, and asked:

“You shouldn’t tweet or update your Facebook status when _________ [fill in the blank]“

The following are a combination of my own ideas, possibly based on some of my previous experiences (ahem!) and what some others who responded thought. Some are serious while many of them are meant to make you smile:

14 Situations When You Shouldn’t Tweet

1. Driving
2. Walking your dog
3. “You’re having a sleepless night” – Kathy Sperl-Bell
4. Walking up a flight of stairs
5. “You are hurt, upset or angry. Once it is published it is too late to take it back and will hurt someone else.” – Julie Arnold
6. Having a face to face conversation with someone else
7. “You have taken prescription drugs that have a ‘do not operate heavy machinery warning’. The internet is as heavy as it gets.” – Brian Simpson
8. Trying to seduce your significant other (and whatever else might happen after that!)
9. When you’re having your wedding photos taken (woops!)
10. Going down a flight of stairs
11. Swimming
12. “Someone needs your help. Put down the phone and help out!” – Chris Rauschnot
13. “You’re 12 beers into a bender” – Don Martelli
14. “You feel like you can rip someone’s face off.” – Patti Tacardo-Fousek

What would you add to this list?

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Photo Credit: thinkgeekmonkeys

It was a fun, short interview about the issues that the restaurant faced when I jumped in as a partner to help my best friend. We discuss some of the specific actions that we took and how that helped lead us to becoming the #1 steakhouse in the Pioneer Valley.

If you can’t see the video, you can watch it over on PepsiCo’s YouTube channel.

If we managed to peak your interest and you wanted to read more about what we’ve down as a small business to build our community and increase sales at the restaurant using social media, you can find more here and here.

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Not to fear, on Thursday, November 18th at 2:00p EST (check your local time), I will be hosting a free webinar with Isaac Hazard from Mzinga to discuss moderation and how it can help you to protect your brand.  Heard enough? You can register now!

If you need a little more convincing, read on for the webinar description from the New Marketing Labs website.

Every day, more and more brands are engaging people in online conversations-conversations that often make them smarter, more relatable, and ultimately more effective in how they go to market. But with this newfound transparency, you can also encounter unexpected risks and liabilities. To be safe, you should be as proactive about moderating and monitoring those conversations as you are about fostering them. This upcoming webinar will help you get started and will outline how online moderation will help your company maximize-and safeguard-your social marketing investments without hampering your style.

During the webinar we will cover:

1. Defining your overall moderation strategy
2. Establishing your Terms of Service and Code of Conduct
3. Determining your moderation technology options
4. Understanding the key roles and responsibilities of a moderator

I hope you’ll be able to stop by on Thursday at 2:00p EST to join our webinar. Even if you’re not going to be able to make it, do register so that you’ll get an email when the webinar archive is ready.

Register Now!

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