Tag Archive: social media

Email Marketing and Social Media: 2 Peas in a Pod

This was originally posted over on the New Marketing Labs blog. I thought you'd find the upcoming webinar useful too so I wanted to share it here.  I hope that you can join us! Are you desperately trying ...

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Coca-Cola’s Happiness Machine

Imagine if you walked up to a vending machine, dropped in a couple dollars, made your selection and a soda popped out.  Seems completely normal, right?  Now, what if another soda came out. Possibly the computer on the fritz but kinda cool, huh?  But, what if it kept spitting out soda after soda, started pouring ...

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Email or RSS: Which Do You Prefer

In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS.  HubSpot serves mostly small and medium businesses in a cross-section of verticals.  Therefore, the results are not surprising.  In doing ...

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Reply to Facebook Comments via Email

Today Facebook launched the ability to reply to comments (status updates, photos, videos, and Wall posts) via email. While this isn't a major platform upgrade, it would appear that it will drive more engagement with Facebook.  This will occur for 3 main reasons: Many of ...

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Coca-Cola Adopts New Social Media Policies

Coca-Cola has updated their social media policies (or principles, as Coca-Cola is calling them).  Guess what? The policies are only 3 pages in length.  Yep, that's it. 3 pages.  One of the largest brands in the world that sells into 200 countries with dozens of products and billions of dollars in revenue has ...

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Social Media Jungle at CES

Are you getting ready to make the yearly trek to Las Vegas to check out all things electronics at CES?  If you are, you should consider attending the Social Media Jungle being hosted by Jeff Pulver.  I've had the opportunity to ...

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Learn How to Optimize Your Videos

Don't you wish you knew what the magic trick was to going viral?  Wish you could get your video viewed by more than your mother, best friend, and dog?  While there is definitely more advanced advice available, it does all start with the basics.  Matthew Liu, the YouTube Product Manager over at Google, ...

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A Cartoon Recap of Social Media in 2009

All across the interwebs over the past several weeks bloggers have been posting their recaps of what happened in social media during 2009.  But, one of these recaps, in my opinion, stood out from the rest of the pack.  That recap was the one that Rob Cottingham recently published.  Why?  Not only did ...

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Online Marketing Predictions for 2010 [eBook]

Recently, Jason Peck of eWayDirect asked me and a handful of other people what our 2010 online marketing predictions were.  Jason then rolled all of those predictions up into a pretty cool eBook.  I really enjoyed reading what the other contributors think will happen in the online marketing world ...

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Social Media Marketing in the Restaurant Business

I'm often asked about the story of my little steakhouse, Caminito Argentinean Steakhouse, in Northampton, MA.  It's not often that I write about our full story.  Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook.  I thought it may provide for an interesting read for you and ...

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