The Hello Bar is a simple web toolbar that engages users and communicates a call to action.
Tag Archives: Social Media
Using Impressions as a Success Metric

Using Impressions as a Success Metric

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. One thing that has struck me lately is the reliance on “media impressions” as […]

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11 Steps to Developing a Digital Crisis Communications Plan

11 Steps to Developing a Digital Crisis Communications Plan

What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. When they execute a mission they’re relying not just on their skills, they’re relying on their training. In business we need to think more […]

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The 9 Deadly Sins of Facebook Pages and Their Administrators

The 9 Deadly Sins of Facebook Pages and Their Administrators

When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right.” With well north of 500 million users who spend over 700 billion minutes per month on Facebook, companies are increasingly interested in how Facebook can be leveraged as part of their […]

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Announcing Red Pin Marketing: Social Media Solutions for Small Businesses

Announcing Red Pin Marketing: Social Media Solutions for Small Businesses

As we have traveled across the country over the past couple years we have met so many people especially small (to medium) business owners that are jumping up and down looking for help in generating more leads, increasing sales, getting more foot traffic, more reviews and more conversations about their products or services. When we’ve […]

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8 Tips to Get More Out of LinkedIn

8 Tips to Get More Out of LinkedIn

When we talk about social media platforms there is a tendency to point to Twitter and Facebook as the platforms where we all agree that we spend a majority of our time online. When we need videos we go to YouTube. When we need photos we head over to Flickr. And when we need to […]

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