by Justin Levy on January 23, 2010
Most of the business books that are published focus on teaching you what you can do to improve your sales, marketing, customer retention, productivity or a number of other business-related goals. The case studies in these books typically highlight role models of the concepts being described and then have actionable tips that you can follow [...]
by Justin Levy on January 12, 2010
Coca-Cola has updated their social media policies (or principles, as Coca-Cola is calling them). Guess what? The policies are only 3 pages in length. Yep, that’s it. 3 pages. One of the largest brands in the world that sells into 200 countries with dozens of products and billions of dollars in revenue has figured out [...]
by Justin Levy on January 6, 2010
So, I’m here in Las Vegas gearing up for the start of CES 2010 tomorrow. Since this is my 2nd year attending CES, I wanted to share with you some advice as well as what I’ll be carrying in my gear bag to help keep me connected without creating unnecessary weight.
If you can’t view this [...]
by Justin Levy on January 3, 2010
Don’t you wish you knew what the magic trick was to going viral? Wish you could get your video viewed by more than your mother, best friend, and dog? While there is definitely more advanced advice available, it does all start with the basics. Matthew Liu, the YouTube Product Manager over at Google, explains some [...]
by Justin Levy on January 3, 2010
All across the interwebs over the past several weeks bloggers have been posting their recaps of what happened in social media during 2009. But, one of these recaps, in my opinion, stood out from the rest of the pack. That recap was the one that Rob Cottingham recently published. Why? Not only did it capture [...]
by Justin Levy on November 30, 2009
Have you recently been laid off? Going through some difficult times? Today Bob Collins, who I work with at New Marketing Labs, showed me this cool project, Lemonade, that he has been helping out with as a side project.
Lemonade is about “what happens when people who were once paid to be creative in advertising are [...]
by Justin Levy on November 29, 2009
When speaking with people that are outside of the social media, marketing or technology circles, many believe that social media is just a fad. They think about the numerous news stories about pedophiles on MySpace; don’t understand why you should tell people that you had pizza for dinner on Twitter; and think that Facebook is [...]
by Justin Levy on November 28, 2009
If you’ve been keeping up on your reading of tech blogs, then you can’t get away from all of the increased chatter over Google OS. Google continues to try revolutionizing the way we interact with the web. Google OS is going to change the way we work on a computer. Initially, the target will be [...]
by Justin Levy on November 3, 2009
Are you trying to figure out how to develop an online presence and just how Google, social media and blogs will help with that? Wouldn’t it be awesome if someone gave you a task list that that would help you “get found” online? What if there was a book out there that helped to make [...]
