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The Next Chapter: Joining Citrix Online

A little more than 2 years ago Chris Brogan and I were both attending the first Social Media Jungle event in New York so we decided to carpool down together. During those 5 hours or so of driving and over a dinner at a Chili’s in Middletown, CT later that night, we talked about a new project that he was launching. He was getting ready to unveil New Marketing Labs to the world and was close to signing the first contract which was going to be with Citrix Online (the folks who make GoToMeeting, GoToWebinar, and other similar products). That night we talked about what we thought the future of business looked like, their use of social media and how NML could be helpful. After more conversations and brainstorming, often in the middle of the night over DM, we set sail, launched NML and I relocated to the Boston area. A couple days after the launch we found ourselves on an airplane headed out to CES to tell anyone who would listen that we were there to be helpful.

Since that trip 2 years ago we have had the opportunity to work with some great companies on amazing projects. In between launching new projects for our clients, we continued to grow the Inbound Marketing Summit, launched Red Pin Marketing and The Pulse Network. There are also some really exciting projects on the cusp of launching over the coming days and weeks that I can’t wait to see after working through them for the past several months with the team.

However, as they prepare to announce these launches, I will be cheering them on instead of on the front lines. I’m excited to announce that I’m joining the team at Citrix Online as part of the corporate communications team and will be overseeing social communications.

Over the past 2 years I’ve worked closely with the folks over at Citrix including Bernardo De Albergaria, David Baeza, Lisa Horner and many others. They are among one of the brightest and most forward thinking teams that I’ve met and had the opportunity to work with. I start with Citrix Online on January 17th, a mere few hours after I return from sailing around the Grenadines. I’m looking forward to the challenges that I know are awaiting me when I get there and am really excited for what 2011 holds in store.

It’s an interesting intersection of passions for me because it combines my experiences in social media, marketing and communications along with my interests and continued research into productivity, time management and workshifting, all things which the Citrix Online products assist with.  I’m looking forward to continuing to explore all of these areas, including my role leading up social communications, in more depth in the coming year.  Throughout the year I’ll be covering a lot of this in my free newsletter (have you signed up yet?).

With the new job comes a new place to explore. Within the next couple months Laura and I will be packing up the dog, cat, putting the car on a trailer and driving a moving truck across the country to our new home, San Francisco. We’ll trade our view of the Prudential Center for the Golden Gate Bridge and for a whole new set of experiences filled with exploration.

I can’t thank Chris and the entire team at NML enough for the past 2 years. I’ve grown professionally and personally because of the great people that comprise the NML team.  Now I’m going to use those experiences and growth to help me be achieve success as I start the next chapter of my career with Citrix Online.

And don’t worry, my allegiance to the Boston Celtics, Boston Red Sox and the New England Patriots will not change. Heh.

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Photo Credit: Amanda Breann

  • debworks

    Brilliant Justin! Congratulations and I”m looking forward to learning even more from you. See you on the trail sometime …..@debworks

  • @amaaanda

    Good luck in your new endeavor!

  • Deb Ng

    Wow, that’s major news, Justin. My very best wishes for you and congrats for continuing to find your passion.

  • Tim Metzner

    Congrats and best of luck with the new adventures ahead!

  • Kristin Dziadul

    Congratulations on your new position, Justin! It’s been a pleasure working with you through our line of work in Boston. I wish you the best in your new position and in CA!


  • amanda_pants

    Congratulations and best of luck to you!

  • Mike Stenger

    Congrats Justin and keep up the great work! Maybe next time we’re both at a conference, you won’t run off :-)

  • Jon Thomas

    Best of luck Justin. Keep spreading the good word of Boston sports!

  • Cynthia Smoot

    Congrats. Although, I’m worried for Chris… what will he do without you!?!?! There’s nothing like a new adventure and I have every confidence you will be an amazing asset to Citrix! I look forward to seeing what this new partnership creates.

  • Anonymous

    Very exciting, Justin. Great way to start the new year. Congratulations! I know you’ll be missed at NML, but Citrix is surely thrilled!

  • Glenn Dobson

    Welcome to the team!

  • Chris Moody

    Congrats Justin!

    I look forward to keeping up with what things you roll out over there. :)

  • Anonymous

    SO happy for you, Justin. You are such a hard worker and you deserve all the fantastic opportunities like this that come your way. Good luck with the move, Boston will miss you!

  • Esteban Kolsky

    best of luck to you, let me know when you are settled in SF and we can go out for a beer or non-alcoholic beverage of your choice!

  • Dan York

    Congrats Justin! Sounds like a great new adventure!

  • Ricardo Bueno

    Congratulations Justin! Excited for you! San Francisco is an amazing city and the folks at Citrix are amazing as well. No doubt you’ll rock it!

  • Maya Meyouhas

    Congrats Justin! Best of luck to you!

  • dave_blogworldexpo

    Getting married, successful and exciting business endeavors, experiencing new places…what a great journey you’re on, Justin! :)

    Congratulations, and hope to see you in SF in 2011.

  • Michael Brito

    Conrats Justin!

  • Jennalyns

    What an awesome new adventure. Congratulations! And go Sox.

  • Anonymous

    Wow!!! Congrats, Justin! I’m a fan of Citrix, so I’m sure our paths will cross there, as well.

  • LeeAnn O’Donnell

    Congrats on the new gig Justin! Hope California life is as good to you as it has been for me this past year. Give me a shout if you’re ever down in LA :)

  • Georgy Cohen

    Congrats, Justin ! Sounds like a great opportunity. I still remember the AMA talk you gave in the spring of 2009 – it opened my eyes to the bigger SM/web marketing world beyond higher ed, and for that I am quite grateful to you! So thanks. And good luck!

  • adamcohen

    Congrats Justin – wishing you all the best.

  • rachelreuben

    Congratulations and best wishes to you Justin!

  • Tiffany Monhollon

    Congrats on this new adventure, Justin! Such exciting news. I hope the move goes smoothly and that you guys enjoy living on a new coast!

  • Nancy Passow

    Congratulations on this great new opportunity, Justin. And enjoy San Francisco — it’s one of my favorite places to visit.

  • Donna Tocci

    Justin – congrats on this exciting new adventure! Wishing you all the best (and safe travels)!

  • Judy Helfand

    I love great news like yours. I particularly like the way you told your story. 25 years ago my husband and I sailed the Grenadines and upon returning to New England we purchased our country inn, which we successfully operated for 11+. I could write a book about the sailing adventure and a few volumes about being an innkeeper.
    Citrix Online seems (I say seems, because I don’t work there, but have used their products successfully) to be a great company and this is a wonderful opportunity. San Francisco…well, there is no city quite like it . Five (5) square miles…of beauty, adventure and great people. I moved there in summer of 1967, attended USF.
    Well, here’s to you and your wife. I will continue to follow you and maybe we will meet next year at Blog World.

  • adamjwallace

    Congratulations Justin! Best of luck to you in the new job! Go Sox : )

  • scottmonty

    Welcome to the world of corporate communications and social media! I’m sure you’ll be a great asset for Citrix Online, and I’m sure our paths will continue to cross. Very happy for you and glad that Citrix saw your talents so clearly that they wanted you all to themselves. :-)

  • Anonymous

    Congrats buddy! I’m excited for you. I’m a big user and fan of GotoMeeting and GotoWebinar. I lived in the San Francisco area for 10 years and loved it. You and Laura will love it there! Lots to do and see. But, there is one catch. Since the S.F. Giants just won the World Series, you’ll have to become a Giants fan. At least they are in the National League, so you can maintain an allegiance to the Red Sox in the American League. 😉

    My best to you and Laura!
    Bernie Borges

  • Anonymous

    Congrats Justin! We’ll definitely need to talk about working together with Citrixonline and WebinarListings!


  • Lisa Horner

    Welcome to the team – we have much great work to accomplish in 2011. Note that you WILL become a #giants fan – it cannot be helped!

  • Ed

    Congratulations Justin! I hate to see you leave NML & Co, but I know Citrix picks up the ace they needed. Go get ’em tiger :)

  • Mike Volpe

    Good luck!

    And for watching Pats games, go to The Buccaneer on Polk St in Russian Hill. It is a 100% Boston bar, great for watching games.

  • Julia Roy

    I’m excited for you Justin! No doubt you will rock it and although I am sure Chris is sad to see you go, change is so good for the soul.

  • Daria Steigman

    Congratulations, Justin. This sounds like a fabulous new opportunity, and everyone loves San Francisco. You’re going to rock the new gig!

  • Anonymous

    Congratulations, Justin! What exciting news and what a great move by Citrix. I’m heading over to E*Trade to buy some CTXS. Good luck with the move and I look forward to visiting you in San Fran!

  • Chris Brogan

    Looking forward to seeing the next year with you, buddy. Thanks for all that you did. For every crazy idea I had, you just went along with it, and then you made it work. I’m so grateful for your help and your participation.

  • David Finch

    Congrats, Justin!! Best of luck to you in your new opportunity and much success in 2011.

  • Kirsten Knipp

    Best wishes Justin – bummed we won’t get to work on the next IMS & HUGS 2011 … but I bet we’ll meet again in this tangled tech web. Go rock it at Citrix … see you on a GTW:)

  • Jeffrey Vocell

    Congratulations, Justin! Best of luck in your new role with Citrix Online.

  • ajleon

    Congratulations, Justin!! You lucky bastard, you get to work with David and Lisa all the time now! Seriously, I cannot express to you how happy I am for both you and Citrix. You’re going to take them to a new level, bud :)

  • Erica Cenci

    Congrats! That’s great!

  • DJ Waldow

    Exciting news, Justin. Best of luck!

  • Irene Koehler

    Congratulations, Justin and welcome to the Bay Area. Much continued success!

  • Tyson Goodridge

    Congrats Justin- good luck and god speed- you just don’t need to root for all those Boston teams- consider the Niners, Stanford, or the Giants….

  • Anonymous

    Congrats Justin! All the best to you and Laura

  • Ari Herzog

    carpe diem, quam minime credula postero!
    seize the day, trusting as little as possible in the future!

    Thank Horace for that!

    Congrats on another milestone and life change.

  • Gopal Shenoy

    Justin – Glad for you and good luck on your new adventure. Tell the Citrix folks that GotoMeeting is an awesome product already without which I will be lost and make sure they don’t screw it up in any way :-)

  • Howard Greenstein

    Wishing you all the best!

  • Inga Rundquist

    Congrats Justin! Sounds like an exciting adventure! :)

  • Diane Brogan

    Congratulations Justin and best of luck!

  • Anonymous

    Excellent move. Congratulations! That Lisa Horner is a firecracker. But you already know that. 😉 Good luck. (I don’t need to say “have fun.”)

  • Hugh Macken

    Congratulations, Justin!

  • JasonPeck

    Congrats on the move, Justin! Citrix is lucky to have you on board.

  • Anonymous

    Congratulations, Justin~ good luck!

  • Judy Heminsley

    Wow, this sounds very exciting! Good luck, Justin, it’s great to have made your acquaintance during 2010.

  • Erik Wennerstrom

    Congratulations Justin and best of luck on the left coast.

  • Mitch Fanning

    Congrats Justin!