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Three Words for 2013

Welcome to 2013 and Happy New Year!

As the holiday season fades into a memory, we spend time reflecting on the year that has past and on what the next year will bring. The start of a new year represents another opportunity to achieve the goals we have set out for ourselves. Inevitably there will be a number of unforeseen moments, some high and some low, that will impact us over the coming year. However, by establishing guiding pillars you can create a path to obtaining those goals instead of setting New Year’s resolutions that quickly get tossed to the side as life picks back up at full speed.

For the past several years, thanks to Chris Brogan, myself and dozens of others choose three words that serve as these guiding pillars for the upcoming year. These three words are not the major goals we want to accomplish but instead they are the abstract concepts that help guide us.

During the last months of 2012 I have been jotting down words in my notebook and starting to identify consistent themes as I reflected on my wins and opportunities from 2012. While the three words that I have chosen will be my primary pillars, many of the other words will serve as secondary supports.

My three words for 2013 are: Learn, Create & Attack


I have always voraciously consumed information, staying infinitely curious. Those that know me will attest to the intense focus I have when I want to understand something deeper. I obsess over it. I can’t research enough information about the given topic.

This coming year I want to use this passion for learning to push myself further into a few key areas that not only do I want to understand better but will help me as a content creator. There are 5 key areas that I want to learn more about and become better at this coming year. Here are two of these areas as an example:

  • Photography: Since purchasing my first DSLR camera earlier in 2012, I have been tinkering around with it for the past several months but this coming year I want to become a better photographer by doing research, shooting more and using the wide range of features available on my camera. I will learn from these experiences and from friends who’s photography I admire including C.C. Chapman, Brian Solis, Ken Yeung, Robert ScobleChris Penn and many more.
  • Podcasting: While I have experimented with many forms of media creation, I have never ventured into the world of podcasting. I’ve done plenty of podcast interviews and subscribe to several. I have watched many of my friends launch podcasts but have never launched one myself. This coming year I will be taking the plunge and launching a podcast and a video show. For Christmas I received podcasting gear, thanks to recommendations from Chris Brogan, and I need to learn how to use these tools and apps for recording both when I’m in my home office and when I’m on the road.

There are other areas that I want to dig in further and learn more, both at work and in my personal life. Citrix is a large company and there are organizations, processes and teams that I haven’t spent much time learning about. I will spend time understanding those processes and reaching out to those teams this year. There are also hobbies such as fitness and cooking that I want to learn more about so that I can not only improve myself but so that I can be more helpful to you.


One area that I haven’t been as consistent as I would like is in content creation. I curate content on a daily basis and stay active online but I haven’t made the time that I want for writing more here, consistently shipping my newsletter, writing for Workshifting and with my upcoming plans for this year, recording and publishing a new podcast and video show. There are a number of reasons why but at the end of the day they amount to a heap of excuses. I have always received positive feedback from close friends and my community when I publish new content and I enjoy the process. This coming year I need to create content more consistently and have put a plan and schedule into place that will provide the framework for more content creation.

Beyond creating new content, I also want to create new memories and experiences. One of the great benefits of moving to the Bay Area is the number of places I have never visited. This past year I explored many new areas, created new memories and developed new relationships. This year I want to do more of that, both here in the Bay Area and as I travel.


This is the mindset that I want to approach every new project, request, challenge and goal this year. To accomplish everything that I have planned at work and for myself, I will need to be constantly in attack mode with my foot on the accelerator. I’m proud of what was accomplished in 2012 but I want to make 2013 beg for mercy. This will take constantly being aware of my processes, staying focused on the most important project(s) at any given time, having success metrics and setting achievable timelines. Much of this I have already been working on as we wound down 2012.

So there you have, my three words for 2013. I have already expanded on my three words and started to execute against the goals that I’ve set for myself. Throughout the year I will be assessing how I’m doing and making adjustments along the way.

Your Turn

It’s now your turn.

What are YOUR three words for 2013? Share them in the comments below and if you’ve written about them, share the link.

Happy 2013 to everyone!

Photo Credit: Carol Mitchell