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When a Taco Truck Meets Twitter

There has been a lot of buzz around Kogi BBQ, a Korean BBQ taco truck in LA that has used Twitter (@KogiBBQ) to create a phenomenon that produces lines that stretch around street corners to wait for the truck to arrive.  While I travel through LA around once a month, I have yet to stay in LA for any amount of time where I would have the opportunity to visit the Kogi BBQ team and try one of their tacos.

If you don’t know the story of Kogi BBQ, instead of me retelling you the story, check out this excellent video on how they started and what Twitter has done to enable them to grow so fast.  Starting out not having any sales on some days to now adding a 2nd truck and looking into options of opening brick & mortar locations is awesome to see!

As a restauranter who has used to social media as a primary means of marketing my steakhouse, I love the story of Kogi.  As someone who works in this social media space, it’s always exciting to see companies that take these social tools and use them in a different way then we’re used to seeing.

Have you had a chance to partake in a Kogi BBQ taco yet?

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  • http://twitter.com/justinlevy justinlevy

    When a taco truck meets Twitter it produces @kogibbq http://bit.ly/bz7pj

    This comment was originally posted on Twitter

  • http://twitter.com/emariennes emariennes

    Good stuff RT @justinlevy: When a taco truck meets Twitter it produces @kogibbq http://bit.ly/bz7pj

    This comment was originally posted on Twitter

  • http://twitter.com/koreanmeals koreanmeals

    on web: When a Taco Truck Meets Twitter: There has been a lot of buzz around Kogi BBQ , a Korean BBQ taco.. http://bit.ly/mp4Mh

    This comment was originally posted on Twitter

  • http://twitter.com/knealemann knealemann

    @justinlevy restaurateur, social media tactician, marketing dude, tributes someone who combined all three. http://bit.ly/bz7pj

    This comment was originally posted on Twitter

  • http://twitter.com/djwaldow DJ Waldow

    Love that story. OnlyBurger is doing a similar thing: http://twitter.com/onlyburger – too bad they are not really engaging on twitter (read: following nil).

    Great burgers though. They are (kinda) modeled after In 'N Out Burger: http://www.jeremyhanks.com/2009/02/12/ive-lived

    Rock on.

    DJ Waldow
    Director of Community at Blue Sky Factory
    @djwaldow

  • http://twitter.com/cargillcreative cargillcreative

    I like this headline — and post — by Justin R. Levy! “When a Taco Truck Meets Twitter”… http://tinyurl.com/mbbm8b

    This comment was originally posted on Twitter

  • stevendreamweaver

    Great video with an inspiring story. Good job finding this Justin!

  • http://primecutsblog.com justinlevy

    Awesome! I'll have to check out their website. :)

  • http://primecutsblog.com justinlevy

    Awesome! I'll have to check out their website. :)

  • http://primecutsblog.com justinlevy

    Thanks so much! I really love the Kogi story. One of these days I
    want to find them around LA and try one of their tacos :)

  • stevendreamweaver

    The tacos do look awesome. I'ld rather they become so successful I get to try one when they open a location here in Orlando!!

  • http://primecutsblog.com justinlevy

    Thanks so much! I really love the Kogi story. One of these days I
    want to find them around LA and try one of their tacos :)

  • stevendreamweaver

    The tacos do look awesome. I'ld rather they become so successful I get to try one when they open a location here in Orlando!!

  • http://twitter.com/IFDA IFDA

    Have u heard this story yet When a Taco Truck (@KogiBBQ) Meets Twitter. Re restaurants & #SM (via @justinlevy) http://ow.ly/j9Ar

    This comment was originally posted on Twitter