When I first met Mark Schaefer, I knew we would immediately become friends. He’s a compassionate individual who always cares about others. It became even more apparent to me when I first saw Mark at our first conference together after my two shoulder surgeries and my brain surgery. He told me that I was one of the only people he cared about seeing at this large marketing conference. That meant a lot to me.
Besides being a compassionate individual, Mark is globally-recognized author, keynote speaker, podcaster, and business consultant. Oh, and on top of all of that, he is also a professor at Rutgers University.
In this Marketing Fit interview, Mark discusses what marketers tend to overlook, what insight he learns from his students, how he decided to name both his website and his new book, and so much more. Enjoy!